The recently formed electric race car championship known as Formula E has secured a broadcasting partner, ensuring visibility for its races.
Aurora Media Worldwide (AMW) and Formula E Holdings have today signed a multi-year partnership; AMW thus becomes the exclusive host broadcaster and media partner for the new FIA Formula E Championship.
Formula E said the agreement will see AMW produce world-class coverage of all Formula E races, qualifying and practice sessions, delivering an innovative and interactive experience to a new generation of motorsport fan.
Formed by Lawrence Duffy in 2012 with offices in London, Melbourne and Bangkok, AMW is said by Formula E to have quickly established themselves as one of the leading motorsport producers, specializing in filming city-centre racing. Its dedicated team, which includes motorsport director Westbury Gillett and producer Mike Scott, boasts many years’ experience gained from high-profile street circuit events such as the Monaco and Australian Formula One Grands Prix.
“We’re delighted Aurora has been chosen as the host broadcaster for the FIA Formula E Championship and for us to be able to showcase this unique series,” said Lawrence Duffy, Managing Director at AMW. “Aurora will provide broadcasters with a complete, in depth package – from behind the scenes pre-race build-up to podium celebrations – using fixed, RF and on-board cameras, stunning 3D and 2D graphics, split screen coverage, pit lane and car change action, fan reactions and much, much more.”
All Formula E races will be produced in HD 1080i.
To date, Formula E has already confirmed a multi-year, multi-media deal with FOX Sports – one of the largest global sports broadcasters.
“Ensuring fans get the best possible experience of the FIA Formula E Championship is very important to us and we’re confident Aurora will be able to deliver just that to broadcasters – such as FOX Sports – all around the globe,” said Alejandro Agag, CEO of Championship Promoters Formula E Holdings. “Whether watching at home, online or on the move, fans will be able to experience all the passion, sound and drama that come with having 20 high-speed fully electric cars racing through the heart of some of the world’s most iconic cities.”