Ford F-150 E85

The End of the Pickup?

Pickup truck owners are a different, more loyal breed, according to automaker lore. They want their size, power and don’t care about fuel economy. Turns out the lore and lure are gone. Turns out pick-up owners are just like the rest of us. They don’t want to spend $100 filling up their tank, especially with a slumping housing market and fewer jobs to be had.