Inline with Earth Day, Ford is launching new initiatives that encourage people to take a more sustainable approach with a national electrified vehicle education program, multi-city tour, and the debut of a 10-film, short documentary series with SHFT.com.

The documentary, “The Big SHFT: 10 Innovators Changing Our World,” profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was developed with SHFT.com co-founders Adrian Grenier and Peter Glatzer and was directed by Gilly Barnes.

“Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group,” said Bill Ford, executive chairman of Ford Motor Company. “How we answer the challenge of the future of mobility will have a lasting impact on generations to come. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today.”

This new series is comprised of 10 short films profiling 10 unique innovators and eco-entrepreneurs changing how industries are shaping sustainability. The series will be featured on many platforms including SHFT.com, Huffington Post, AOL and on U.S. Virgin Airlines in-flight entertainment.

The first two digital shorts released profile sustainability leaders Tom Szaky, TerraCycle CEO and Michael Crooke, former CEO of Patagonia and a professor at Pepperdine University. The films profile the eco-shifts each has made, from developing smart plastics to establishing the first university-led environmental certification program, and creatively demonstrate how inspiring ideas have quickly become reality. Following is the trailer for The Big SHFT, and the first film featuring Tom Szaky can be viewed here.

To further this mission, Bill Ford is joining the SHFT Advisory Panel, participating alongside Richard Branson, Arianna Huffington and other leaders in sustainability. As a mentor and advisor, Ford will offer guidance on business, innovation and sustainability for SHFT.