Ford is back again this year with its third EcoBoost Challenge consumer drive tour, a tour that will include a chance to drive the Fusion Hybrid.
Through this experiential marketing initiative, Ford is giving fans and potential customers in 17 cities across America a chance to get behind the wheel of its latest products.
Held for the third year in a row, the EcoBoost Challenge consumer drive tour launching next month.
The EcoBoost Challenge will reach 17 cities in 2015, and will provide five drive experiences in Ford products.
In a new incentive this year, Ford said participants will have an opportunity to win an EcoBoost-powered 2015 Ford Edge, and can earn additional entries in the sweepstakes by bringing guests with them to the event.
Kicking off March 7 at Miami’s Sun Life Stadium, the EcoBoost Challenge will offer consumers a chance to get behind the wheel of some of Ford’s vehicles, including back-to-back drives with competitor vehicles.
According to Ford, more than 28,000 people took part in last year’s EcoBoost Challenge.
“With EcoBoost engines now available across 100 percent of our U.S. light-duty lineup, the EcoBoost Challenge lets consumers experience this innovative technology that helps Ford deliver better fuel economy with a more engaging driving experience than the competition,” said Michele Bartlett, Ford group marketing manager for large cars and SUVs. “Not only is the EcoBoost Challenge a lot of fun, but getting people in the driver’s seat is the best way for them to experience the craftsmanship, innovation and performance of the Ford lineup.”
Ford explained 2015 EcoBoost Challenge participants will have a chance to drive some of Ford’s most anticipated new models, including the all-new 2015 Ford Mustang and all-new 2015 Ford F-150. Also on hand will be the all-new 2015 Ford Edge, new 2015 Expedition, plus Escape, Fusion Hybrid and Transit Connect Wagon.
At this year’s event, EcoBoost Challenge participants can take part in the ST Reaction Time Challenge, added Ford, testing their reflexes in both Fiesta ST and Focus ST, and driving the all-new 2015 F-150 and Edge against the competition. A dedicated course for the all-new 2015 Mustang EcoBoost will highlight the model’s elevated performance and handling. A Street Drive will highlight Ford’s innovative park assist technologies, and hybrid fans will have an opportunity to put the Fusion Hybrid through its paces.
EcoBoost is Ford’s marketing term for its engine philosophy of combining a smaller displacement engine to a turbocharger, direct injection and variable valve timing with the end result of smaller engine fuel consumption and big engine power.
The company said in North America, EcoBoost sales make Ford the leader in turbocharged direct-injected gasoline engines in high-volume passenger vehicles such as Fusion, F-150, Edge and Escape.
The 2015 EcoBoost Challenge events will take place on Saturdays in March, April, May and June in 17 cities. Each venue will feature four closed-course setups, plus the street-based park assist route, and are open 9 a.m. to 6 p.m.
Pre-registration is live at ecoboostdrive.com.
Locations and dates are:
- Miami: Sun Life Stadium, March 7
- Los Angeles: Santa Anita Park, March 14
- Dallas: AT&T Stadium, March 21
- Washington, D.C.: FedEx Field, March 28
- Houston: NRG Park, April 18
- Louisville, Kentucky: Papa John’s Cardinal Stadium, April 25
- Phoenix: WestWorld, May 2
- Concord, North Carolina: Charlotte Motor Speedway, May 2
- Seattle: Emerald Downs, May 9
- Chicago: Arlington Park, May 9
- Cincinnati: Forest Fair Village Mall, May 30
- Pittsburgh: Pittsburgh International Race Complex, May 30
- Orlando, Florida: Orange County Convention Center, June 6
- Philadelphia: Wells Fargo Center, June 6
- San Francisco: Oakland Alameda Coliseum, June 13
- Rochester, New York: Monroe Community College, June 13
- Minneapolis: Mall of America, June 20