Ford revealed in Brazil a concept that thinly disguises the brand’s next generation Ka small car.
The all-new Ford Ka Concept is described by Ford as a sleek, compact hatchback that features bold design, quality engineering and innovative technologies and envisions a new choice for entry-level urban consumers in Brazil and other key markets around the world.
The Ka Concept, per the company, strategically positions Ford to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017.
Anticipated by Ford to grow by 35 percent from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries.
Talking about this concept, Ford declared it to be “a strong precursor to an all-new global compact car from Ford, a vehicle such as the Ka Concept could launch in 2014. Designed with many features normally reserved for more expensive vehicles, it offers class-leading fuel economy, a roomy interior with comfortable seating for five, best-in-class air conditioning, and a host of useful technologies such as a central docking station for mobile devices and Ford SYNC.”
Ford already offers in Europe and other markets a small hatchback under the Ka nameplate. Today’s announcement confirms the next evolution of the Ka could be offered to an expanded number of markets.
“The Ford Ka Concept is aimed at customers in growth markets who want and expect more,” said Joe Hinrichs, president of The Americas for Ford Motor Company, who was on hand to unveil the new concept vehicle. “It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It’s truly another global design and engineering milestone for Ford.”
The Ka Concept is said to be the second vehicle developed by Ford Brazil following the highly successful EcoSport compact utility. For Ford, it represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017.
Ford also stated the Ford Ka Concept features a best-in-class interior design with quality craftsmanship not often found in such an attainable vehicle. Inventive features are said to include a shoe console side stowage that complements a device-docking station that will serve as the driver’s connection point to the world of mobility.