Ford Focus Ecoboost 1.0L Sales Off to a Strong Start

In Europe, Ford’s new 1.0-liter EcoBoost engine proved quite popular last month, accounting for some 23.3 percent of all Ford Focus sales in 19 major markets.

The 1.0-liter is currently the smallest displacement member of the EcoBoost family and thanks to direct injection and turbocharging, has been designed to deliver the performance of a conventional 1.6-liter normally aspirated gasoline engine with improved fuel economy and lower emissions.

In particular, the engine is expected to make significant gains in the C-segment (Focus), which is currently one of the most hotly contested in Europe. Besides the Focus, the 1.0-liter EcoBoost will be offered in the B-Max and C-Max people carriers, which are being introduced this year. A version is also earmarked for the Fiesta, which could also end up coming here too, though at present Ford has shied away from any official announcements.

In response to more than 4,700 EcoBoost Focus sales in Europe in April, Ford’s vice president, Marketing, Sales and Service, Roelant de Waard, remarked that “the 1.0-liter EcoBoost engine is an example of an innovation arriving to market at just the right time, when customers are looking for a very fuel efficient, but still fun to drive petrol [gasoline] engine.”