The new 2014 Ford Fiesta SE with the Super Fuel Economy package has achieved 41 mpg in EPA testing.
According to Ford, the Fiesta is the only subcompact car to surpass 40 mpg.
The fuel economy claim is for the Fiesta SE with the Super Fuel Economy package; that package includes Ford’s 1.6-liter engine and the PowerShift automatic transmission.
Along with the EPA-certified 41 mpg highway rating, the Fiesta achieves 30 mpg in the city and 34 mpg combined.
“The 2014 model is shaping up to be a game changer for Fiesta,” said Liz Elser, Ford Fiesta marketing manager. “With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost, we have fantastic performance andfuel efficiency. But with today’s news, buyers will have a fuel-efficient Fiesta no matter which they choose.”
Ford said two key technologies help Fiesta achieve fuel economy leadership – its advanced aerodynamics and dry, dual-clutch PowerShift automatic transmission.
In terms of aerodynamics, the SFE package adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Together, these features decrease the amount of fuel needed to push the car through the air at speed.
The second enabler is the PowerShift transmission. Unlike regular, hydraulically operated automatic transmissions that use power-sapping torque converters, wet clutches and pumps, Ford’s new dual-clutch PowerShift automatic consists of two manual transmissions – combined in the same case – working in parallel. Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears.
Equipment-wise, a new MyFord Touch system with 6.5-inch touch screen featuring enhanced voice control is now available. The Fiesta still features SYNC AppLink capabilities, which allow drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go.
Turn-by-turn navigation remains part of SYNC Services.
Ford MyKey is a new feature on the Fiesta, which enables parents to encourage safer driving and limit their teenagers’ exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.