Ford C-Max Ad Parodies Cadillac’s ‘Poolside’

What should we make of this Ford C-Max Energi commercial posted on Youtube by “Upside?”

So far the view-counter tally of the ad posted March 26 is skyrocketing faster than the original and controversial Cadillac ad at 762,735 views and a ratio of close to 7:1 thumbs up to thumbs down.

Cadillac’s ad now has a ratio closer to 3:2 thumbs up to thumbs down.

The inversion of Cadillac’s ELR “Poolside” commercial is clearly a spoof of an American ethic according to the maker of the $76,000 Cadillac ELR with the heart of a $35,000 Chevy Volt.

Instead of a rich white guy at his $28.8 million house, a black woman, Pashon Murray, the founder of Detroit Dirt promotes urban farming in a decidedly less well-to-do neighborhood.

Her dialogue and the choreographing of the 1-minute skit closely mimics the power broker character played by actor Neal McDonough in Cadillac’s ad.

This one could be analyzed a lot of different ways. A couple of obvious interpretations are that it’s a blatant capitalization on the ode to capitalism that was GM’s ad.


Another could be it’s a backlash against the rich elitism some decried.

Our comment: no comment. You are free to decide what you wish, but the C-Max ad’s inspiration is obvious – whether all in good fun, or not so much, some will surely think it’s pretty funny.

How about you? What do you think?