Ford Aiming to Lead 200-Mile Range Electric Vehicle Segment

CEO Mark Fields says Ford Motor Co. is aiming to build the best-in-class 200-mile range electric vehicle.

Fields was asked during a conference call today about the company’s plans to compete with Tesla and General Motors by rolling out a 200-mile range EV. To this, Fields responded Ford is aiming to be at the top of the segments in which it competes regarding cost, quality and range.

“Our EVs come down to making sure we’re the best or among the leaders in those areas,” Fields said. “When you look at some of the competition, clearly that’s something we’re developing for.”

The disclosure adds to Hyundai’s news this week it is building a 200-mile EV by 2018, and joins also the 2017 Chevy Bolt, 2018 Tesla Model 3, and next-generation Nissan Leaf – in theory making Ford the fifth automaker with a mainstream-priced 200-mile EV in the works.

Fields’ statement further counters Ford’s apparently having written itself off the 200-mile range EV segment this month when its head of EVs said the company was focusing only on its 100-mile-range upcoming 2017 Focus Electric.

SEE ALSO: Ford May Have Had Good Reason Not To Have Let Tesla Use the ‘Model E’ Name

Fields didn’t offer any details on when a 200-mile range EV will be launched however, or if it will be built on its own platform.

In December, the company announced that it will invest $4.5 billion in EV research and add 13 new EVs or hybrids by 2020.

It could be badged as the Ford Model E. Ford took the trademark rights on that name years ago. That blocked Tesla CEO Elon Musk from naming its recently launched 200-mile electric car the Model E. Musk was unable to secure the name rights from Ford, and opted for the Tesla Model 3.

The Detroit News