Ford’s Focus retains for the first half of 2013 the title of the best-selling vehicle nameplate in the world, after being crowned so for 2012.
In addition, the Focus’ small brother, the Fiesta, ranks as the fourth best-selling vehicle – making Ford the only brand to have two nameplates among the global top five best-sellers, according to Ford’s analysis of Polk global vehicle registration data.
Ford said sales of the Focus grew 20 percent in the first half of 2013 when compared to the same period last year, to 589,709 vehicle registrations. Per Ford, this demand is driven primarily from customers in China and other Asian countries. Focus sales in China is up 137 percent from 2012, to a total of 202,380 vehicles, making China the single biggest global market for the car with one-third of global Focus sales.
“The new Focus looks high-tech and meets my aesthetic expectations,” said Xiao Bing, a 31-year-old sales manager for an IT company in Beijing. “It has significantly changed from the previous model. The car’s handling is great. When I test-drove it, the new Focus cornered smoothly. Overall, it’s the best combination of looks, performance, value and fuel economy.”
Ford discovered customers are responding enthusiastically to its Focus in other Asian countries, as well. Through September, Ford reports Focus sales are up 193 percent in Indonesia, 72 percent in both the Philippines and Vietnam, and 42 percent in Thailand.
The Ford Fiesta earns the top spot sales-wise globally as the best-selling subcompact car, with 356,434 units registered in the first half of 2013.
“The Fiesta is off to a terrific start, and Focus just keeps getting better – especially in China,” said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. “This is One Ford at its best: great-looking vehicles with great fuel economy, leading quality, technology and fun-to-drive personalities.”
Combined, global registrations of Ford’s small cars – Fiesta and Focus – total 946,143 vehicles for the first six months of the year, representing an 8 percent increase.
These sales numbers include all Focus models, from the newest 1.0 liter Ecoboost to the electric-powered version.