Focus Is Ford’s Global Success

Ford proudly proclaimed yesterday the fact the Focus is the world’s best-selling single car nameplate year to date in 2012, having outsold every other model of car in the first six months of the year.

The Focus became the best-selling single car nameplate in the world, based on global data from IHS Automotive. According to this source, Ford’s Focus sold 489,616 units in the first half of this year. HIS also says the nearest competitor, the Toyota Corolla, sold 462,187.

The Focus is available in a wide variety of models, from very fuel efficient to high-performance, with an all-electric version slotted in the lineup.

The Focus also happened to be part of a major milestone for Ford yesterday as a model produced at the Rayong plant in Thailand becomes the 350 millionth vehicle the company has produced in its history.

The Ford Focus first appeared in Europe in 1998 and won the 1999 “Car of the Year” award. The current, third generation of the mid-size car – launched last year – was designed to be sold on a global scale, helping to make more technologies and features economically viable than ever before for cars in this segment.

Key innovations in the new Focus include Active City Stop low-speed safety system, Active Park Assist, Lane Departure Warning, Lane Keeping Aid, Traffic Sign Recognition, Auto High Beam, Driver Alert and Adaptive Cruise Control. Although the Focus is sold on a global scale, these features are not necessarily available in all markets.

In Europe the new Focus is available in 5-door, 4-door and wagon versions; it is available as a sedan or hatchback in North America.

The zero emissions Focus Electric, Ford’s first ever all-electric passenger car, is now available in North America and will be available in Europe in 2013.