Fisker and Leonardo DiCaprio Foundation Collaborate on Sustainability

As the first recipient of a Karma in July 2011, and an equity investor in Fisker Automotive, Leonardo DiCaprio has further committed to a mutual promotional arrangement via his organization dedicated to global sustainability.

Today Fisker said DiCaprio and his Leonardo DiCaprio Foundation will participate in conversations on Fisker’s plans to advance sustainable, responsible vehicles and will work closely on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.

“My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants,” said DiCaprio in a statement. “I am delighted to be working with Fisker Automotive to promote this shared vision.”

Established in 1998 by DiCaprio and family members, the Leonardo DiCaprio Foundation works on a variety of environmental and humanitarian issues including wildlife protection, forest preservation, healthy oceans, water access, disaster relief and climate change.

In exchange for its support of Fisker, the automaker says it will support the charitable work of the Leonardo DiCaprio Foundation around the globe, and its car already dovetails with its mission.

“The Karma sedan – Fisker Automotive’s first car – is built according to the company’s sustainable and Accountable Design™ philosophy, which represents a dramatic leap forward for the auto industry,” said Henrik Fisker, the company’s executive chairman and chief designer.

“Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions. Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes.”

Eco friendly features include reclaimed and recycled interior wood trim from either California wildfires or raised from the depths of Lake Michigan; animal-free interiors on the top-line Eco Chic model; the world’s largest solar panel roof; and “Diamond Dust” paint that uses flakes of recycled glass.

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  • Al Bunzel

    It’s amazing how some of these new start ups like Tesla and Fisker are able to design, engineer and build an Electric Car from scratch, bring it to market and sell them.

    Contrast this to some of the established car makers who seem to struggle in building EVs.

    Tesla and Fisker are putting some of the established car makers to shame.

  • Duude

    Leonardo is confused. Why have a sustainability foundation while chartering private jets around the world and living in a 20,000 square foot home? I’m certain I’ve done more toward global sustainability through my personal life in one week than Leonardo has done in the last 20 years. Get with the program Lenny.

  • john iv

    Why Karma? They have had more problems running their company and bringing a car to market than anyone else. They told the US government they were building a car in the US. The government gave them money. Then Fisker said we need more money and by the way we are building the car in Finland. But if we get more money we will build the next car in the US. When will that car come? Who knows. They haven’t been reliable when it comes to actual release dates.

    Tesla would have been a better choice. They now have two cars out and built in the US and they are paying back their loan, not asking for more money.

  • Al Bunzel

    I agree that the Tesla would have been a better choice.

    You only have to look at Elon Musk’s credentials to see why Tesla is successful.
    He has a track record as a successful entrepreneur. He even tells his workers that if they have a problem, they can call him at 3am on a Sunday morning. He wants to know about it so that he can fix it.
    He hangs around the production line/shop floor with his workers. He supports his staff. When there were delays, he had the guts to face customers. He did not hide from the problem. He rallied their support.

    Not only are they building Electric Cars, I think they sell technological solutions to other car makers who are trying to get an Electric Car to market.