Ferrari CEO Sergio Marchionne said that all the carmaker’s new sports cars sold from 2019 will have some hybrid elements.
Hybrid technology could be the bridge to carry the Italian carmaker over the 10,000 vehicles a year hurdle. The company has committed to ship about 8,000 cars this year and gradually raise that to 9,000 by 2019. Passing the 10,000 vehicles manufactured per year mark will subject the automaker to fuel economy and emissions requirement regulations that hybrid sports cars could solve.
The company hasn’t committed to increasing its production volume, but has acknowledged it’s an option that may be tapped into. Marchionne said Ferrari could sell more than 10,000 cars a year by 2025 during a presentation Monday on better-than-expected quarterly earnings and upgraded full-year guidance.
Marchionne added chief executive of Ferrari to his title at the start of the year, along with continuing as CEO of Fiat Chrysler Automobiles. Ferrari was spun off from FCA as its own company. The sports carmaker has been under pressure to show it can increase profits on its own.
Marchionne had promised to position Ferrari as a luxury goods business by expanding the brand beyond cars, but on Monday he said the focus would be on vehicles first. There will be a “fundamental shift” in the way Ferrari manufactures its cars, he said. That would be a driver to growing the company and manufacturing well over 10,000 new vehicles each year.
Beyond hybrids, that fundamental shift will include a combination of combustion and electrification that will “even yield additional performance,” he said.
“Although I neither commit to this nor do I give any sort of certification of it being our objective, it is possible that the [annual sales] number could be well in excess of 10,000 cars in 2025,” Marchionne said to analysts.
Marchionne also said the carmaker would expand the range to vehicles that appeal to a larger demographic by focusing on characteristics other than the technological prowess and horsepower seen in its recent V8 and V12 models.
The unveiling of the GTC4Lusso T in September points in this direction; the four-seater will have a smaller V8 turbo engine, “designed to be driven every day,” the company said.
SEE ALSO: More Ferrari Hybrids Are On the Way
Another car unveiled at Paris Motor Show in September was a convertible version of the LeFerrari, launched to celebrate the brand’s 70th birthday. The LaFerrari Aperta has a hybrid powertrain coupled with a 6.3-liter V12 engine that delivers 789 horsepower.
In February, Autocar reported that Ferrari is working on a plug-in hybrid that will be front-engined and offer a 30-mile electric-only driving range. That news came from finding a patent filed by Ferrari in June 2015. The patent didn’t make it clear what the hybrid model might be called or what it might replace in the lineup, if anything.