Ferrari CEO Says ‘No Grazie’ to Electric Cars

Sergio Marchionne, the gregarious sweater-clad leader of FCA, spoke to CNBC on Monday morning about the fortunes of electrification at his speediest marque, Ferrari.

Ferrari reportedly has no plans to introduce an EV to its portfolio of offerings. Executives at Maranello have repeatedly indicated that electric cars would simply not fit in with the brand image of the Prancing Horse.

Compounding the resistance of making a move to electrification are the views of Mr. Marchionne himself, who is not sold on the environmental benefits of EVs.

Said Marchionne during Monday’s CNBC interview:

“I think that if you don’t do the full analysis of what the origin of the electrical power is, where it comes from, how you get batteries into these cars, what the cost is in terms of CO2 and the environment, I think the analysis that we are going to save the planet with electric cars is nonsense.”

 

A bold statement, given reports from several different corners of the planet of various automakers and their intentions to build new EVs. General Motors is planning 20 models over the next six years, while Renault-Nissan recently laid out plans for more than a dozen new electric cars.

READ MORE: GM to Build at Least 20 New EVs by 2023

Marchionne has not historically been the most ardent supporter of EVs, having carped in the past about losing nearly $20,000 on every FIAT 500e built. Right now, electric options in FCA’s showrooms consist of the 500e, the Chrysler Pacifica Plug-In Hybrid, and … um … that’s about it.

The market has spoken with its wallet when it comes to high-dollar EVs; one only has to witness the rampant success of Tesla’s Model S and Model X to appreciate the status they hold in some social circles.

This, combined with constant pressure placed on automakers by certain governments to curb emission levels, may cause a change in strategy at the House of Enzo at some point down the road.

After all, it wasn’t all that long ago Maranello steadfastly refused to even entertain the notion of a Ferrari SUV, before alluding to being “dead serious” about such a machine during a press conference at the New York Stock Exchange earlier this week.

Done right, an EV could have huge potential for the brand, especially in large markets such as China where government support and foul air conditions are expected to drive exponential growth of alternative-fuel vehicles.

CNBC


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