February 2015 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Like January, February is difficult to evaluate sales trends since it is typically a modest sales month because automakers sought in December to bring consumers into showrooms to reach annual goals.

As a result, sales early in the year tend to decline and the numbers along with myriad other factors reflect this.

Overall sales in February were decent, although they dropped somewhat due to poor weather in the Northeast and to a lesser degree in the mid-Atlantic states. Sales of hybrid and electric vehicles increased modestly from January, with electric vehicles flat with last year and hybrids down from year-ago (in line with recent months given lower gas prices and a continuing trend towards crossovers and trucks where hybrids are underrepresented).

Sales for full electric vehicles were up from year-ago (due to a number of new entrants), although well below the last few months of 2014 (sales tend to increase late in the year due to consumers wanting to take advantage of tax credits). We have adjusted sales for the Tesla Model S for January upward from 1300 to 1500 (with some additional carryover to February) based on Tesla’s report in mid-February that a large number of the vehicles it produced in December (they accelerated production beyond “normal” volumes in that time period) of last year were delivered in January and February.

The Nissan LEAF had another modest month, although it did recover somewhat from January’s low volume. The BMW i3 also had a good month, with the remainder of the vehicles in the category registering low sales (which is the norm for February). The full electric share of the total market is in line with last month’s result and ahead of year-ago levels, albeit still well below the results of late last year.

Plug-in hybrids continue to experience low volumes with the category leaders selling at modest levels. The three category leaders are the Chevy Volt, Ford Fusion Energi, and Ford C-Max Energi and all of them increased sales from January while the Prius Plug in sales were flat with January. While the sales share for February was somewhat higher than January, the share remains well below the peaks of mid-2014. This is likely to be the case for the next several months as no major updates to the key products are planned until the updated Volt launches this fall. Ford has announced price drops for its hybrid and plug in (Energi) products so volumes may increase in coming months. Of course, reduced production of these vehicles in the next several months is likely to ensure that inventories do not increase beyond the desired level.

The hybrid category had another tough month, with share of total sales at its lowest level since October 2011 and slightly below last month’s “poor” result. The recent increase in gas prices (albeit still low compared to year-ago levels) and the spring season may lead to some increases. The Prius Liftback continues to pace the category and is down modestly from last month and year-ago, although the decline is very modest. The Prius C and Prius V both continue to do better (compared to month-ago and year-ago) than the Liftback with sales higher than the prior periods. The Fusion Hybrid is struggling and may benefit from the price cut mentioned above.

Diesel sales for February were consistent with last month with respect to segment share, although up slightly from January. That said, the category leaders (Passat and Jetta) both registered sales increases from last month, albeit down from year-ago. Golf sales, while modest, have reached a consistent level over recent months.

hybrid201502

February 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (February 2015): 27,038
Hybrid Take-Rate: 2.16%

U.S. Hybrid sales for February 2015

MfrModel 2-15 Sales vs. 1-15 vs. 2-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 7,070 -3.4%-4.4% 14,386 -1.5% 14,601 26.15%
ToyotaPrius C 2,701 3.3%0.7% 5,315 3.2% 5,148 9.99%
FordFusion Hybrid 2,416 35.6%-22.0% 4,198 -26.4% 5,703 8.94%
ToyotaCamry Hybrid 2,110 -1.5%-16.2% 4,253 -5.4% 4,495 7.80%
ToyotaPrius V 1,850 -3.3%6.1% 3,763 8.4% 3,473 6.84%
HyundaiSonata 1,605 138.8%-15.8% 2,277 -29.9% 3,247 5.94%
LexusCT200h 978 -2.7%-20.5% 1,983 -21.3% 2,520 3.62%
FordC-Max Hybrid 878 14.8%-32.5% 1,643 -26.9% 2,248 3.25%
ToyotaAvalon Hybrid 864 -5.3%40.9% 1,776 12.2% 1,583 3.20%
KiaOptima Hybrid 856 1.4%-10.8% 1,700 -2.1% 1,737 3.17%
HondaAccord Hybrid 832 3.4%-8.6% 1,637 14.1% 1,435 3.08%
LexusES Hybrid 758 1.6%-19.8% 1,504 -17.0% 1,811 2.80%
SubaruXV Crosstrek Hybrid 549 7.2%0.5% 1,061 4.4% 1,016 2.03%
BuickLacrosse Hybrid 514 57.7%1.6% 840 -11.7% 951 1.90%
LexusRX 400 / 450 h 494 -5.2%-20.5% 1,015 -19.3% 1,258 1.83%
LincolnMKZ 480 2.6%-47.8% 948 -42.4% 1,645 1.78%
InfinitiQ50 Hybrid 365 22.9%11.3% 662 71.1% 387 1.35%
HondaCivic Hybrid 358 11.9%-19.2% 678 -23.1% 882 1.32%
ToyotaHighlander Hybrid 256 -4.5%143.8% 524 109.6% 250 0.95%
NissanPathfinder Hybrid* 212 15.2%11.0% 396 -13.2% 456 0.78%
HondaInsight 211 -5.4%-37.8% 434 -33.8% 656 0.78%
InfinitiQX60 Hybrid* 179 38.8%32.6% 308 -17.4% 373 0.66%
HondaCR-Z 175 -10.7%-45.0% 371 -36.6% 585 0.65%
LexusNX Hybrid 164 0.6%N/A 327 N/A - 0.61%
VolkswagenJetta Hybrid 36 -28.0%-84.5% 86 -81.1% 456 0.13%
AcuraRLX Hybrid 21 50.0%N/A 35 N/A - 0.08%
BuickRegal Hybrid 20 66.7%-77.3% 32 -80.7% 166 0.07%
ChevroletImpala Hybrid 19 0.0%-50.0% 38 -47.2% 72 0.07%
InfinitiQ70 Hybrid 14 -26.3%0.0% 33 -43.1% 58 0.05%
AudiQ5 Hybrid 10 25.0%-58.3% 18 -70.0% 60 0.04%
LexusGS 450h 10 25.0%-56.5% 18 -66.0% 53 0.04%
ChevroletMalibu Hybrid 8 33.3%-96.0% 14 -96.8% 434 0.03%
LexusLS 600h 7 40.0%-36.4% 12 -45.5% 22 0.03%
AcuraILX Hybrid 5 66.7%-88.1% 8 -88.4% 69 0.02%
ChevroletTahoe Hybrid 3 N/A-50.0% 3 -78.6% 14 0.01%
GMC Yukon Hybrid 3 50.0%50.0% 5 -16.7% 6 0.01%
MercedesE400H 3 -90.0%-80.0% 33 -13.2% 38 0.01%
Cadillac Escalade Hybrid 2 100.0%-50.0% 3 -76.9% 13 0.01%
BMW ActiveHybrid 3 (335ih) 1 -66.7%-94.4% 4 -85.2% 27 0.00%
VolkswagenTouareg Hybrid 1 -50.0%N/A 3 0.0% 3 0.00%
BMW ActiveHybrid 5 (535ih) - N/A-100.0% - -100.0% 40 0.00%
BMW 7-Series ActiveHybrid - -100.0%-100.0% 4 -33.3% 6 0.00%
ChevroletSilverado Hybrid - -100.0%-100.0% 2 -50.0% 4 0.00%
GMC Sierra Hybrid - N/AN/A - N/A - 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesS400HV Hybrid - N/A-100.0% - -100.0% 3 0.00%
Mercedes ML450H - N/A-100.0% - -100.0% 3 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 109 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 27,038 6.8%-11.5% 52,350 -9.9% 58,116 100.00%
27,038 52,350 58,116
Total Auto Sales 1,252,466 9.3%5.4% 2,398,198 9.2% 2,195,751
Overall Hybrid Take Rate2.16%2.18%2.65%
*Estimated

phev201502

February 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (February 2015): 2,589
Plug-in Hybrid Take-Rate: 0.21%

U.S. Plug-in Hybrid sales for February 2015

MfgrModel 2-15 Sales vs. 1-15 vs. 2-14 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ChevroletVolt 693 27.9%-42.7% 1,235 -42.0% 2,128 26.77%
FordFusion Energi 603 41.5%-22.6% 1,029 -21.6% 1,312 23.29%
FordC-Max Energi 498 26.1%-9.8% 893 -12.7% 1,023 19.24%
ToyotaPrius Plug In 397 -1.0%-61.9% 798 -56.7% 1,844 15.33%
CadillacELR 127 38.0%119.0% 219 121.2% 99 4.91%
BMWi8 113 32.9%N/A 198 N/A - 4.36%
PorscheCayenne S E-Hybrid 106 27.7%N/A 189 N/A - 4.09%
PorschePanamera S E-Hybrid 40 -34.4%-29.8% 101 -49.0% 198 1.54%
HondaAccord Plug In 12 -57.1%-50.0% 40 -21.6% 51 0.46%
Total PHEV 2,589 22.5%-30.4% 4,702 -29.3% 6,655
Total Auto Sales 1,252,466 9.3%5.4% 2,398,198 9.2% 2,195,751
Overall PHEV Rate0.21%0.20%0.30%

bev201502

February 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (February 2015): 4,435
Battery Electric Take-Rate: 0.35%

U.S. Battery Electric sales for February 2015

MfgrModel 2-15 Sales vs. 1-15 vs. 2-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 1,400 -6.7%0.0% 2,900 7.4% 2,700 31.57%
NissanLeaf 1,198 12.0%-15.9% 2,268 -15.3% 2,677 27.01%
BMWi3* 1,089 62.5%N/A 1,759 N/A - 24.55%
FordFocus EV 145 70.6%12.4% 230 0.4% 229 3.27%
VWe-Golf 130 -28.2%N/A 311 N/A - 2.93%
ChevroletSpark 119 38.4%67.6% 205 25.0% 164 2.68%
Fiat500E 117 -1.7%192.5% 236 214.7% 75 2.64%
MercedesB-Class Electric 109 -54.6%N/A 349 N/A - 2.46%
SmartforTwo EV 76 -48.3%-37.7% 223 1.8% 219 1.71%
KiaSoul EV 48 -30.4%N/A 117 N/A - 1.08%
Mitsubishii 2 -33.3%-33.3% 5 25.0% 4 0.05%
ToyotaRAV4 EV 2 -71.4%-98.0% 9 -94.5% 164 0.05%
HondaFit EV - N/A-100.0% - -100.0% 63 0.00%
Total BEV 4,435 6.2%36.8% 8,612 36.8% 6,295 OK
Total Auto Sales 1,252,466 9.3%5.4% 2,398,198 9.2% 2,195,751
Overall BEV Take Rate0.35%0.36%0.29%
* Breakdown between BEV and PHEV is not available.
Estimated

February 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (February 2015): 26
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for February 2015

MfgrModel 2-15 Sales vs. 1-15 vs. 2-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 26 -48.0%-29.7% 76 -26.2% 103 100.00%
Total CNG 26 -48.0%-29.7% 76 -26.2% 103 100.00%
Total Auto Sales 1,252,466 9.3%5.4% 2,398,198 9.2% 2,195,751
Overall CNGTake Rate0.00%0.00%0.00%

diesel022015

February 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (February 2015): 7,261
Diesel Take-Rate: 0.58

U.S. Diesel sales for February 2015

MfgrModel 2-15 Sales vs. 1-15 vs. 2-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
VolkswagenJetta Diesel 1,786 14.9%-13.8% 3,341 -18.5% 4,099 24.60%
VolkswagenPassat Diesel 1,387 43.0%-18.2% 2,357 -26.8% 3,220 19.10%
VolkswagenGolf Diesel 631 -13.6%72.4% 1,361 81.0% 752 8.69%
BMW X5 Diesel 405 54.0%-19.2% 668 -18.3% 818 5.58%
Porsche Cayenne Diesel 357 -26.1%2.0% 840 35.9% 618 4.92%
AudiQ5 Diesel 309 1.0%-26.8% 615 -32.0% 905 4.26%
JeepGrand Cherokee Diesel 275 114.8%116.5% 403 217.3% 127 3.79%
MercedesGL-Class Diesel 265 12.8%-36.1% 500 -31.2% 727 3.65%
ChevroletCruze Diesel 262 40.9%-48.4% 448 -48.2% 865 3.61%
BMW X3 Diesel 258 177.4%N/A 351 N/A - 3.55%
AudiQ7 Diesel 234 48.1%-24.5% 392 -34.8% 601 3.22%
VolkswagenTouareg Diesel 232 -9.7%19.0% 489 26.4% 387 3.20%
MercedesGLK Class Diesel 179 24.3%-39.9% 323 -42.0% 557 2.47%
AudiA3 Diesel 178 -20.9%N/A 403 N/A - 2.45%
BMW 3-Series Diesel 155 24.0%-83.1% 280 -80.0% 1,402 2.13%
VolkswagenBeetle Diesel 91 4.6%-26.0% 178 -36.0% 278 1.25%
BMW 5-Series Diesel 79 51.9%-86.3% 131 -84.0% 817 1.09%
AudiA6 Diesel 72 -2.7%-64.4% 146 -64.1% 407 0.99%
MercedesE-Class Diesel 70 -78.3%-69.4% 393 -9.2% 433 0.96%
AudiA8 Diesel 17 13.3%-71.2% 32 -68.9% 103 0.23%
AudiA7 Diesel 15 -42.3%-72.7% 41 -67.2% 125 0.21%
MercedesML Class Diesel 4 100.0%-98.9% 6 -99.0% 631 0.06%
MercedesR-Class Diesel - N/A-100.0% - -100.0% 3 0.00%
MercedesS-Class Diesel - N/A-100.0% - -100.0% 37 0.00%
Total Diesel 7,261 12.8%-25.9% 13,698 -23.5% 17,912 100.00%
7,261 13,698 17,912
Total Auto Sales 1,252,466 9.3%5.4% 2,398,198 9.2% 2,195,751
Overall Diesel Take Rate0.58%0.57%0.82%


View Past Dashboards: