February 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Alternative energy vehicle sales were just steady as she goes last month.

In related news, we have decided to separate plug-in electrified vehicles into two categories – plug-in hybrid (PHEV) and all-electric (also known as battery electric vehicles (BEV).

The plug-in market is growing, and we will see new models added to the yet-slim ranks this year, and beyond.

Note: The Chevrolet Volt and Cadillac ELR were a challenge as they cross categories and an argument could be made for them being slotted into the “electric” category (albeit with generator backup) or “plug-in hybrids.”

Given they have dual power trains, by a strict definition, they are plug-in hybrids, but their powertrain architecture operates not quite like the rest of the PHEVs.

General Motors calls them “EREVS for “extended-range electric vehicles” and this is not just marketing hype.

For example, a firm press of the accelerator will not kick the Volt or ELR’s gas engine on as it would with a Toyota or Ford PHEV.

GM’s EREV vehicles operate like EVs as long as they have battery charge and are very nearly pure series hybrids. Much of the time they do operate like series hybrids, but there are exceptions.

Their gas engines only rarely are used to mechanically power the front wheels, and for the most part are used solely as a generator for the electric traction motor.

In contrast, a Prius PHEV or Ford Energi revert to parallel hybrid mode if the battery is exhausted.

This is more than a semantic difference and we wanted to be a bit more clear over what for some is a contentious issue.

As for the volumes in the two new sub-categories these are roughly similar, with the all-electric segment dependent on the Nissan Leaf and Tesla Model S and the PHEV category paced by the Chevy Volt, Toyota Prius Plug In, Ford Fusion Energi, and Ford C-Max Energi.

As noted last month, cold weather and a new tax year are not good news for auto sales in general and hybrids and electrics in particular. Plug in hybrids had a good month relative to last month with the leading vehicles doing better than last month (although the Volt is down relative to last year).

Among battery electrics, the Leaf did well relative to last month and year, but volumes must increase (and will) to meet Nissan’s projections for the year. The Tesla Model S is being distributed in Europe and North America, so U.S. sales are down from the peak months of last year. Nevertheless, U.S. sales volumes are doing well and will increase as production increases.

Hybrid volumes are trailing the overall trends in the market. Prius hybrid sales (all varieties) are down relative to the overall market while other key hybrids are growing relative to last month, although generally not compared to February 2013. The weather and fuel prices are the usual suspects, although it appears fuel prices may be on their way up. The Subaru XV Crosstrek hybrid is new to the forecast and our volumes are estimated at this point.

Diesel volume has been consistent the past few months, and we are now including the Grand Cherokee. The Ram should launch in the current month. Diesel sales as a share of total volume have been quite steady as of late. Cruze diesel numbers continue to be modest, which we believe is due to a high price premium for the model.

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February 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (February 2014): 30,561
Hybrid Take-Rate: 2.57%

U.S. Hybrid sales for February 2014

MfrModel 2-14 Sales vs. 1-14 vs. 2-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ToyotaPrius Liftback 7,396 2.7%-35.3% 14,601 -30.8% 21,113 24.20%
FordFusion Hybrid 3,096 18.8%-18.7% 5,703 -16.7% 6,849 10.13%
ToyotaPrius C 2,681 8.7%-14.8% 5,148 -11.8% 5,839 8.77%
ToyotaCamry Hybrid 2,517 27.2%-39.3% 4,495 -43.6% 7,973 8.24%
HyundaiSonata 1,907 42.3%32.4% 3,247 23.3% 2,633 6.24%
ToyotaPrius V 1,743 0.8%-31.5% 3,473 -31.4% 5,065 5.70%
FordC-Max Hybrid 1,301 37.4%-54.3% 2,248 -57.1% 5,236 4.26%
LexusCT200h 1,230 -4.7%4.1% 2,520 15.4% 2,183 4.02%
KiaOptima Hybrid 960 23.6%-21.0% 1,737 -18.2% 2,124 3.14%
LexusES Hybrid 945 9.1%-18.1% 1,811 -26.9% 2,478 3.09%
LincolnMKZ 919 26.6%419.2% 1,645 493.9% 277 3.01%
HondaAccord Hybrid 910 73.3%N/A 1,435 N/A - 2.98%
LexusRX 400 / 450 h 621 -2.5%-17.9% 1,258 -16.1% 1,500 2.03%
ToyotaAvalon Hybrid 613 -36.8%-55.0% 1,583 -34.1% 2,401 2.01%
SubaruXV Crosstrek Hybrid 546 16.2%N/A 1,016 N/A - 1.79%
BuickLacrosse Hybrid 506 13.7%-28.3% 951 -25.8% 1,282 1.66%
HondaCivic Hybrid 443 0.9%2.3% 882 2.3% 862 1.45%
HondaInsight 339 6.9%-12.6% 656 -7.2% 707 1.11%
InfinitiQ50 Hybrid 328 455.9%N/A 387 N/A - 1.07%
HondaCR-Z 318 19.1%-16.5% 585 -20.8% 739 1.04%
VolkswagenJetta Hybrid 232 3.6%-14.7% 456 -9.5% 504 0.76%
ChevroletMalibu Hybrid 202 -12.9%-83.9% 434 -80.6% 2,235 0.66%
NissanPathfinder Hybrid* 191 -27.9%N/A 456 N/A - 0.62%
InfinitiQX60 Hybrid* 135 -43.3%N/A 373 N/A - 0.44%
ToyotaHighlander Hybrid 105 -27.6%-76.2% 250 -72.0% 893 0.34%
BuickRegal Hybrid 88 12.8%-76.5% 166 -70.3% 559 0.29%
PorscheCayenne Hybrid 64 42.2%100.0% 109 18.5% 92 0.21%
AcuraILX Hybrid 42 55.6%-72.7% 69 -71.0% 238 0.14%
ChevroletImpala Hybrid 38 11.8%N/A 72 N/A - 0.12%
AudiQ5 Hybrid 24 -33.3%-68.4% 60 -63.9% 166 0.08%
LexusGS 450h 23 -23.3%-39.5% 53 -26.4% 72 0.08%
BMW ActiveHybrid 3 (335ih) 18 100.0%-79.5% 27 -81.3% 144 0.06%
BMW ActiveHybrid 5 (535ih) 18 -18.2%-58.1% 40 -34.4% 61 0.06%
MercedesE400H 15 -34.8%-31.8% 38 -13.6% 44 0.05%
InfinitiM Hybrid 14 -68.2%-69.6% 58 -30.1% 83 0.05%
LexusLS 600h 11 0.0%-50.0% 22 -38.9% 36 0.04%
ChevroletTahoe Hybrid 6 -25.0%-84.2% 14 -79.4% 68 0.02%
Cadillac Escalade Hybrid 4 -55.6%-86.7% 13 -82.4% 74 0.01%
BMW 7-Series ActiveHybrid 3 0.0%50.0% 6 20.0% 5 0.01%
ChevroletSilverado Hybrid 3 200.0%-78.6% 4 -83.3% 24 0.01%
GMC Yukon Hybrid 2 -50.0%-91.3% 6 -87.0% 46 0.01%
MercedesS400HV Hybrid 2 100.0%-77.8% 3 -85.7% 21 0.01%
Mercedes ML450H 2 100.0%-66.7% 3 -66.7% 9 0.01%
AcuraRLX Hybrid - N/AN/A - N/A - 0.00%
GMC Sierra Hybrid - N/A-100.0% - -100.0% 16 0.00%
LexusHS 250h - N/A-100.0% - -100.0% 1 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorschePanamera S Hybrid - N/A-100.0% - -100.0% 51 0.00%
VolkswagenTouareg Hybrid - -100.0%-100.0% 3 -95.3% 64 0.00%
Total Hybrid 30,561 10.9%-23.9% 58,116 -22.3% 74,767 100.00%
Total Auto Sales 1,187,923 17.8%-0.1% 2,196,450 -1.5% 2,229,858
Overall Hybrid Take Rate2.57%2.65%3.35%

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February 2014 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (February 2014): 3,721
Plug-in Hybrid Take-Rate: 0.31%

U.S. Plug-in Hybrid sales for February 2014

MfgrModel 2-14 Sales vs. 1-14vs. 2-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
ChevroletVolt 1,210 31.8%-25.6% 2,128 -23.1% 2,766 32.52%
ToyotaPrius Plug In 1,041 29.6%50.2% 1,844 17.7% 1,567 27.98%
FordFusion Energi 779 46.2%554.6% 1,312 1002.5% 119 20.94%
FordC-Max Energi 552 17.2%65.3% 1,023 52.2% 672 14.83%
CadillacELR 58 41.5%N/A 99 N/A - 1.56%
PorschePanamera S E-Hybrid 57 -59.6%N/A 198 N/A - 1.53%
HondaAccord Plug In 24 -11.1%41.2% 51 168.4% 19 0.64%
Total PHEV 3,721 26.8%33.4% 6,655 29.4% 5,143 100.00%
Total Auto Sales 1,187,923 17.8%-0.1% 2,196,450 -1.5% 2,229,858
Overall PHEV Take Rate0.31%0.30%0.23%

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February 2014 All-Electric Car Sales Numbers

All-Electrics sold in the U.S. (February 2014): 3,324
All-Electric Take-Rate: 0.28%

U.S. All-Electric sales for February 2014

MfgrModel 2-14 Sales vs. 1-14vs. 2-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
NissanLeaf 1,425 13.8%118.2% 2,677 105.4% 1,303 42.87%
TeslaModel S* 1,400 7.7%-6.7% 2,700 -3.6% 2,800 42.12%
FordFocvs EV 129 29.0%-18.4% 229 -4.2% 239 3.88%
SmartforTwo EV 122 25.8%12100.0% 219 10850.0% 2 3.67%
ToyotaRAV4 EV 101 60.3%94.2% 164 113.0% 77 3.04%
ChevroletSpark 71 -23.7%N/A 164 N/A - 2.14%
Fiat500E* 40 14.3%N/A 75 N/A - 1.20%
HondaFit EV 33 10.0%120.0% 63 173.9% 23 0.99%
Mitsubishii 3 200.0%-99.1% 4 -99.3% 594 0.09%
Total BEV 3,324 11.3%21.7% 6,295 25.0% 5,038 100.00%
Total Auto Sales 1,187,923 17.8%-0.1% 2,196,450 -1.5% 2,229,858
Overall BEV Take Rate0.28%0.29%0.23%

*Estimated sales figures for Tesla and Fiat.

February 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (February 2014): 37
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for February 2014

MfgrModel 2-14 Sales vs. 1-14 vs. 2-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
HondaCivic 37 -43.9%-73.4% 103 -61.1% 265 100.00%
Total CNG 37 -51.5%-71.9% 103 -61.1% 265 100.00%
Total Auto Sales 1,187,923 17.8%-0.1% 2,196,450 -1.5% 2,229,858
Overall CNGTake Rate0.00%0.00%0.01%

CNG201402

Diesel

February 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (February 2014): 9,793
Diesel Take-Rate: 0.82%

U.S. Diesel sales for February 2014

MfrModel 2-14 Sales vs. 1-14 vs. 2-13 CY 2014 CY 14 vs 13 CY 2013 Current Month U.S. Share
VolkswagenJetta Diesel 2,073 2.3%-36.4% 4,099 -31.1% 5,951 21.17%
VolkswagenPassat Diesel 1,696 11.3%-24.0% 3,220 -19.6% 4,003 17.32%
BMW 3-Series Diesel 916 88.5%N/A 1,402 N/A - 9.35%
BMW 5-Series Diesel 576 139.0%N/A 817 N/A - 5.88%
ChevroletCruze Diesel 508 42.3%N/A 865 N/A - 5.19%
BMW X5 Diesel 501 58.0%17.1% 818 1.0% 810 5.12%
AudiQ5 Diesel 422 -12.6%N/A 905 N/A - 4.31%
MercedesGL-Class Diesel 415 33.0%-46.3% 727 -46.2% 1,351 4.24%
VolkswagenGolf Diesel 366 -5.2%-58.6% 752 -47.7% 1,437 3.74%
MercedesML Class Diesel 364 36.3%14.8% 631 5.9% 596 3.72%
Porsche Cayenne Diesel 350 30.6%11.5% 618 -13.0% 710 3.57%
AudiQ7 Diesel 310 6.5%-1.3% 601 18.8% 506 3.17%
MercedesGLK Class Diesel 298 15.1%N/A 557 N/A - 3.04%
MercedesE-Class Diesel 229 12.3%87.7% 433 55.8% 278 2.34%
AudiA6 Diesel 202 -1.5%N/A 407 N/A - 2.06%
VolkswagenTouareg Diesel 195 1.6%-50.3% 387 -44.1% 692 1.99%
JeepGrand Cherokee Diesel 127 N/AN/A 127 N/A - 1.30%
VolkswagenBeetle Diesel 123 -20.6%-34.9% 278 -23.4% 363 1.26%
AudiA8 Diesel 59 34.1%N/A 103 N/A - 0.60%
AudiA7 Diesel 55 -21.4%N/A 125 N/A - 0.56%
MercedesS-Class Diesel 6 -80.6%-82.9% 37 -49.3% 73 0.06%
MercedesR-Class Diesel 2 100.0%-50.0% 3 -57.1% 7 0.02%
AudiA3 Diesel - N/A-100.0% - -100.0% 197 0.00%
Total Diesel 9,793 20.6%4.5% 17,912 5.5% 16,974 100.00%
Total Auto Sales 1,187,923 17.8%-0.1% 2,196,450 -1.5% 2,229,858
Overall Diesel Take Rate0.82%0.82%0.76%

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