February 2013 Dashboard

Rising gas prices and more product availability has led to increased hybrid share of 3.38 percent. This is in line with last month, and the highest rate since April 2012 (also a time of high gas prices). Since gas prices will at least remain high and probably increase, this trend should continue in coming months.

The Malibu Hybrid is clearly struggling, both in terms of volume and a share of the total Malibu line. There is little mystery here as the pricing of this product and the fuel economy relative to its competitors is not favorable. As GM comes out with a rush re-do of the Malibu this fall, an adjustment of the pricing increment (sooner rather than later) would likely lead to higher sales.

Ford’s C-Max and Fusion hybrids continue to sell well, with Fusion hybrid sales running at 15 percent of total vehicle sales, slightly higher than the Camry hybrid’s share of that nameplate. Total sales of each of the Fusion and Camry hybrids by the end of the year should be substantial.

The Lexus ES hybrid remains steady at 25 percent of sales and is likely to exceed 15,000 sales annually. The Avalon hybrid has reached 25 percent of total Avalon sales, and annual volume of almost 20,000 units is possible.

Based on more information from Tesla, we have updated our estimates of Model S sales in prior months and we continue to estimate monthly sales (albeit with more information behind those estimates).

The Ford Fusion Energi (plug in) debuted in February with 119 sales.

The Prius plug in has declined in the last two months, presumably due to availability. The LEAF has the same problem as the Tennessee facility continues to ramp up production.Volt production has increased and we now see a corresponding recovery in sales, with more expected in coming months.

Remarkably, Mitsubishi sold more of its 2012 i-MiEV in February than it has yet with 337 units delivered. This is true despite the fact that the 2012 model is still being sold in 2013, and Mitsubishi has no plans to introduce a 2013 model at all this year.

Apparently, Mitsu dealers are offering deals, and word of mouth is spreading. While the i-MiEV struggled all last year, it has now cracked 257 units in January, and 337 in February – a big increase from 77 in December, 42 in November, 30-some from June through October, and generally low double-digit numbers since its U.S. launch December 2011.

Diesel share has declined modestly since November, as the number of available models has held steady in recent months. The launch of the Chevrolet Cruze and Jeep Grand Cherokee in coming months will reverse this trend.

Hybrid sales, February 2013.

Hybrid sales, February 2013.

February 2013 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (February 2013): 40,173
Hybrid Take-Rate: 3.38%

U.S. Hybrid sales for February 2013

MfgrModel 2-13 Sales vs. 1-13vs. 2-12 CY 2013 CY 13 vs 12 CY 12 US Hybrid Share
ToyotaPrius Liftback 11,428 18.0%-29.3% 21,113 -16.9% 25,412 28.4%
ToyotaCamry Hybrid 4,147 8.4%10.6% 7,973 35.9% 5,866 10.3%
FordFusion Hybrid 3,806 25.1%242.9% 6,849 298.0% 1,721 9.5%
ToyotaPrius C 3,148 17.0%N/A 5,839 N/A - 7.8%
FordC-Max Hybrid 2,849 19.4%N/A 5,236 N/A - 7.1%
ToyotaPrius V 2,543 0.8%-42.2% 5,065 -24.5% 6,711 6.3%
HyundaiSonata 1,441 20.8%-8.1% 2,633 -8.3% 2,872 3.6%
ToyotaAvalon Hybrid 1,361 30.9%N/A 2,401 N/A - 3.4%
ChevroletMalibu Hybrid 1,254 27.8%258.3% 2,235 536.8% 351 3.1%
KiaOptima Hybrid 1,215 33.7%31.4% 2,124 30.3% 1,630 3.0%
LexusCT200h 1,182 18.1%-27.9% 2,183 -18.1% 2,665 2.9%
LexusES Hybrid 1,154 -12.8%N/A 2,478 N/A - 2.9%
LexusRX 400 / 450 h 756 1.6%-8.5% 1,500 -5.0% 1,579 1.9%
BuickLacrosse Hybrid 706 22.6%-43.4% 1,282 -36.8% 2,029 1.8%
ToyotaHighlander Hybrid 441 -2.4%-7.0% 893 6.8% 836 1.1%
HondaCivic Hybrid 433 0.9%-41.6% 862 -27.6% 1,190 1.1%
HondaInsight 388 21.6%-49.8% 707 -44.1% 1,265 1.0%
HondaCR-Z 381 6.4%-18.2% 739 -10.9% 829 0.9%
BuickRegal Hybrid 375 103.8%173.7% 559 179.5% 200 0.9%
VolkswagenJetta Hybrid 272 17.2%N/A 504 N/A - 0.7%
LincolnMKZ 177 77.0%-57.8% 277 -58.8% 672 0.4%
AcuraILX Hybrid 154 83.3%N/A 238 N/A - 0.4%
BMW ActiveHybrid 3 (335ih) 88 57.1%N/A 144 N/A - 0.2%
AudiQ5 Hybrid 76 -15.6%N/A 166 N/A - 0.2%
InfinitiM Hybrid 46 24.3%-20.7% 83 -10.8% 93 0.1%
BMW ActiveHybrid 5 (535ih) 43 138.9%N/A 61 N/A - 0.1%
VolkswagenTouareg Hybrid 43 104.8%138.9% 64 18.5% 54 0.1%
ChevroletTahoe Hybrid 38 26.7%-20.8% 68 3.0% 66 0.1%
LexusGS 450h 38 11.8%90.0% 72 60.0% 45 0.1%
PorscheCayenne Hybrid 32 -46.7%-76.6% 92 -63.1% 249 0.1%
Cadillac Escalade Hybrid 30 -31.8%-47.4% 74 -18.7% 91 0.1%
GMC Yukon Hybrid 23 0.0%-50.0% 46 -34.3% 70 0.1%
LexusLS 600h 22 57.1%266.7% 36 157.1% 14 0.1%
MercedesE400H 22 0.0%N/A 44 N/A - 0.1%
HondaAccord Hybrid 17 N/AN/A 17 N/A - 0.0%
ChevroletSilverado Hybrid 14 40.0%-66.7% 24 -61.9% 63 0.0%
MercedesS400HV Hybrid 9 -25.0%-67.9% 21 -46.2% 39 0.0%
GMC Sierra Hybrid 7 -22.2%-41.7% 16 0.0% 16 0.0%
Mercedes ML450H 6 100.0%-53.8% 9 -30.8% 13 0.0%
PorschePanamera S Hybrid 5 -89.1%-85.3% 51 -30.1% 73 0.0%
BMW 7-Series ActiveHybrid 2 -33.3%-96.7% 5 -94.4% 90 0.0%
LexusHS 250h 1 N/A-99.3% 1 -99.7% 302 0.0%
BMW X6 xDrive ActiveHybrid - N/AN/A - N/A - 0.0%
FordEscape Hybrid - N/A-100.0% - -100.0% 779 0.0%
MazdaTribute Hybrid - N/A-100.0% - -100.0% 45 0.0%
NissanAltima Hybrid - N/A-100.0% - -100.0% 49 0.0%
Total Hybrid 40,173 16.1%11.0% 74,784 29.0% 57,979 100.00%
Total Auto Sales 1,188,060 14.3%3.7% 2,227,261 8.3% 2,056,012
Overall Hybrid Take Rate3.38%3.36%2.82%
Plug-in sales, February 2013.

Plug-in sales, February 2013.

February 2013 Electric Car Sales Numbers

Electrics sold in the U.S. (February 2013): 5,505
Electric Take-Rate: 0.45%

U.S. Electric sales for February 2013

MfgrModel 2-13 Sales vs. 1-13vs. 2-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
ChevroletVolt 1,626 42.6%58.9% 2,766 70.1% 1,626 29.54%
TeslaModel S* 1,500 15.4%N/A 2,800 N/A - 27.25%
ToyotaPrius Plug In 693 -20.7%3200.0% 1,567 7361.9% 21 12.59%
NissanLeaf 653 0.5%36.6% 1,303 12.9% 1,154 11.86%
Mitsubishii 337 31.1%665.9% 594 642.5% 80 6.12%
FordC-Max Energi 334 -1.2%N/A 672 N/A - 6.07%
FordFocus EV 158 95.1%N/A 239 11850.0% 2 2.87%
FordFusion Energi 119 N/AN/A 119 N/A - 2.16%
ToyotaRAV4 EV 52 108.0%N/A 77 N/A - 0.94%
HondaAccord Plug In 17 750.0%N/A 19 N/A - 0.31%
HondaFit EV 15 87.5%N/A 23 N/A - 0.27%
SmartforTwo EV 1 0.0%-50.0% 2 0.0% 2 0.02%
BMWActiveE - N/A-100.0% - -100.0% 227 0.00%
Total Plug-In 5,505 17.7%227.1% 10,181 227.2% 3,112 100.00%
Total Auto Sales 1,188,060 14.3%3.7% 2,227,261 8.3% 2,056,012
Overall Plug-In Take Rate0.45%0.45%0.15%

February 2013 CNG Car Sales Numbers

CNGs sold in the U.S. (February 2013): 139
CNG Take-Rate: 0.01%

U.S. CNG sales for February 2013

MfgrModel 2-13 Sales vs. 1-13 vs. 2-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
HondaCivic 139 10.3%N/A 265 N/A - 100.00%
Total CNG 139 10.3%N/A 265 N/A - 100.00%
139 265 -
Total Auto Sales 1,188,060 14.3%3.7% 2,227,261 8.3% 2,056,012
Overall CNGTake Rate0.01%0.01%0.00%
Clean Diesel sales, February 2013.

Clean Diesel sales, February 2013.

February 2013 Diesel Car Sales Numbers

Diesels sold in the U.S. (February 2013): 9,374
Diesel Take-Rate: 0.79%

U.S. Diesel sales for February 2013

MfgrModel 2-13 Sales vs. 1-13 vs. 2-12 CY 2013 CY 13 vs 12 CY 12 US Diesel Share
VolkswagenJetta Diesel 3,261 21.2%-5.9% 5,951 -0.4% 5,974 34.79%
VolkswagenPassat Diesel 2,233 26.2%14.6% 4,003 26.0% 3,177 23.82%
VolkswagenGolf Diesel 885 60.3%32.3% 1,437 7.8% 1,333 9.44%
MercedesGL-Class Diesel 773 33.7%26.5% 1,351 19.0% 1,135 8.25%
BMW X5 Diesel 428 12.0%-29.5% 810 -20.1% 1,014 4.57%
VolkswagenTouareg Diesel 392 30.7%-6.2% 692 -15.0% 814 4.18%
MercedesML Class Diesel 317 13.6%-27.0% 596 -38.0% 961 3.38%
AudiQ7 Diesel 314 63.5%129.2% 506 13.2% 447 3.35%
Porsche Cayenne Diesel 314 -20.7%N/A 710 N/A - 3.35%
VolkswagenBeetle Diesel 189 8.6%N/A 363 N/A - 2.02%
MercedesE-Class Diesel 122 -21.8%-58.9% 278 -41.0% 471 1.30%
AudiA3 Diesel 107 18.9%-57.7% 197 -69.5% 646 1.14%
MercedesS-Class Diesel 35 -7.9%-36.4% 73 -38.1% 118 0.37%
MercedesR-Class Diesel 4 33.3%-77.8% 7 -87.7% 57 0.04%
BMW 3-Series Diesel - N/A-100.0% - 1.0% 471 0.00%
JeepGrand Cherokee Diesel* - N/AN/A - N/A - 0.00%
Total Diesel 9,374 23.3%3.5% 16,974 2.1% 16,618 100.00%
9,374 16,974 16,618
Total Auto Sales 1,188,060 14.3%3.7% 2,227,261 8.3% 2,056,012
Overall Diesel Take Rate0.79%0.76%0.81%

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