Enterprise Goes Ride-Matching With Zimride

Enterprise Holdings is acquiring the business of Zimride, an online service that connects drivers, passengers and partners with colleges and universities to facilitate sustainable transportation-management solutions.

Zimride is the largest ride-matching program in the United States with more than 350,000 users.

Enterprise Holdings said the acquisition closed July 10 and that financial terms of the transaction will not be disclosed.

Zimride, which leverages the power of social media by integrating with Facebook, is active on 130 university and corporate campuses. The Zimride service was launched in 2007 by the company now known as Lyft Inc., the industry leader in peer-to-peer transportation. The Lyft team will retain all assets related to their smartphone-based ridesharing and peer-to-peer transportation community, Lyft, while also working with Enterprise to transition and expand the Zimride product offerings.

Enterprise Holdings operates the Enterprise Rent-A-Car brand as well as the National Car Rental and Alamo Rent A Car brands. The company also offers Enterprise CarShare – with a suite of products and policies specifically geared to the car-sharing customer experience – and Enterprise Rideshare, one the country’s carpooling and vanpooling programs for commuters.

“This acquisition is the perfect complement to our existing car-sharing, vanpooling and car rental services,” said Ryan Johnson, assistant vice president overseeing Enterprise CarShare and Rideshare operations. “With Zimride’s industry-leading technology, we will be able to even further enhance our offerings and provide a total transportation solution to our partners and customers worldwide.”

Lyft’s President, John Zimmer, agrees.

“Zimride’s goal has always been to bring together the best of multiple modes of transportation to create a more social, affordable and efficient system for communities on college and corporate campuses,” said John Zimmer. “We are excited to have those offerings expanded and improved through solutions offered by Enterprise.”