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Pike Research Sizes Up Lithium Battery Market

Published December 6, 2009

Nissan Leaf battery pack

The 24 kilowatt-hour battery pack that fits under the floor of the Nissan Leaf.

The folks at Pike Research, a market intelligence firm specializing in clean technology, have spent most of 2009 looking at various dimensions of electric-drive vehicles. The Colorado-based firm’s latest study, Electric Vehicle Batteries, digs into lithium ion batteries—the enabling technology for robust plug-in hybrids and electric cars.

Pike forecasts that the market for lithium ion batteries for transportation will grow from $875.6 million in 2010 to nearly $8 billion by 2015. That sounds like a steep curve, but Pike’s forecast for 2015 is about one-quarter of the size predicted by the Department of Energy. “The cost challenge, the price of batteries today, puts a lot of these plug-in vehicles out of reach to consumers,” John Gartner, the study’s primary researcher, told HybridCars.com. We spoke with Gartner about the intertwined future for electric-drive vehicles and lithium batteries.

How does the relative size of the hybrid, plug-in hybrid, and EV markets affect lithium ion battery technology?

The hybrid market is likely to be the biggest market, but you’re talking about a much smaller battery that’s needed—1 to 2 kilowatt-hours for hybrid versus 15 to 16 or so for a plug-in hybrid (for about 40 miles of all-electric driving). Versus 24 to 32 kilowatt-hours for an all-electric vehicle (with about 100 miles of range).

You might think that hybrids will dominate the market, but when you’re talking 1/16th or 1/24th of the batteries required, the other two technologies can catch up quickly in terms of their influence on the lithium ion battery market.

What were the biggest surprises during your four or so months of research into lithium ion batteries for transportation?

There are lots of assumptions about the market segments for sizes of batteries. It could be that the 40-mile extended range electric vehicle is not what consumers want, unless the prices come down in a hurry. We should question the assumptions.

Are you saying that a plug-in hybrid with 5 to 10 miles of range might make more sense, considering the cost of the batteries?

Yes. There’s still a lot that’s uncertain. The challenge for battery makers is how to react—if you’re planning on having X number of 32 kilowatt-hour batteries, and X many 16 kilowatt-hour orders to fill, and the market starts shifting down or up. It could be that micro-hybrids, or the Prius on steroids, and the Nissan Leaf, are all people want—and not something in-between. Battery makers have to be flexible, in case some of these vehicles don’t make it.

After doing this research into lithium batteries, are you more or less optimistic about pure electric vehicles?

Slightly more. Going into this, I wasn’t very bullish on EVs. I’m slightly more. Again, it’s because of the cost. Today, and for the next year to 18 months, still an EV is going to be very expensive. It’s hard to get beyond that. You could say that’s what consumers want, but what about the economics of it? How are automakers are going to turn a profit on these things—and sell them in volume?

How many years did it take to get people comfortable with hybrids in the $22,000 range, and to say, okay, that’s a competitive product with a $17,000 sedan. It’s going to take a while for consumers to make the same argument for a $40,000 plug-in vehicle. It could be that, as prices of batteries come down, there is more interest in plug-in hybrids or all-electric vehicles, I just don’t see that happening in the short term.

Although, in the short-term, I think carmakers will have no trouble selling the number of vehicles they’re expecting to produce. The few available models are going to fly out the door, and there will be waiting lists.

2012 is a critical year. You might have saturation of the passionate early adopter market—people who want to be first in line to buy the first Fisker Karmas, and the Volts, and the Leafs. And it’ll take them until 2012 to get through the original first wave. But after that, and you start having less government subsidies, less support for manufacturing, fewer government purchases of vehicles, then it’s going to be, “Stand on your own, market.” It’s going to be interesting to see what happens.


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DC

2 years ago

You are surprised EV are expensive? The reason for that can be summed up in one word, Li-on. Li-on did not become the battery of choice for EV's because of some inherent technical or performance advantage. There being embraced precisely *because* they are so expensive. High price inhibits consumer acceptance of EV's, issues like so-called range anxiety and reliability issues the oil-auto cartel constantly trot out are basically red herrings. Li-on has many of the attributes the oil-cartel requires to ensure EV constantly remain something that’s perpetually "coming next year". You will see little effort being made to reduce the cost of Li-on batteries or correct its flaws. To do so would bring EV's into direct competition with the ICE. Something I don’t feel they are about to allow to permit, even with PO looming. For a current example of this, see the Nissan leafs "battery lease" for a good example of auto-companies attempt to artifically inflate the operational cost of a (li-on) EV.

Is
Li-on inherently Expensive-Check
Resource Constrained, or Potentially so?-Check
Cant be recycled-Only disposed off-Check
Limited Shelf Life-Check
Require Further (ok endless) "Research" -Check
Anemic Range-Check*

Look what Li-on has done for Tesla. Extremely expensive, niche car, whose battery pack is rated for 50,000miles before replacement, Actually there is a time limit on Li-on, those batteries will degrade to uselessness over time regardless of miles driven. In the past the oil-cartel more or less simply buried or suppressed EV's through various means, but with EVs finally starting to make some headway in the publics mind, the auto-oil companies are resorting to the simplest method of all, cost. If you want to slow the acceptance of Pure EV's in general, you could not ask for a better battery than Li-on.

I think the comment on hybrids misses the mark completely. People were buying or not buying them because they were hybrids, they were buying them, at least in the US, because they offered something that simply wasn’t available at any price-a truly fuel-efficient car. Hybrids of course are a waste of time and resources, and fuel-efficient ICEs is possible w/o resorting to the over-engineered hybrid-but that another issue.

*While Li-on is technically capable of providing decent range ie-150-200 mile range, it cannot do so AFFORDABLY. Nor can Li-on eliminate its downsides, which are numerous. A good example of how anemic range and high cost meet, is the iMeV. $50,000 for less than 100 miles real word is hardly impressive, yet this seem to be typical for most proposed EVs. While Li-on boosters constantly proclaim the various Li-on chemistries that address its numerous flaws, not one of these alt. Li-on's are actually powering any mass-produced vehicles of ANY kind.

Anonymous

2 years ago

I think Lithium Ion batteries are recyclable. And they do lose capacity over time (shelf life) and with usage (cycle life.) But several different versions are expected to last more than 10 years, provided an allowance is made in the initial size to allow for a 25% loss of capacity during those 10 years. Hence, if you want to utilize 6 kwh, to provide an All Electric Range (AER) of 20 miles, you would need to install over 8 kwh in order to have that 20 mile range at end of life. It is difficult to know how much battery packs cost, but $750 per kwh is probably in the ballpark. So you could take a 2010 Prius and add $6000 worth of battery pack and have a PHV-20. I think a $28,000 Plug-in Prius with a 20 mile range would sell like hotcakes.

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Senior Member

2 years ago

DC,
You're spreading unsubstantiated (and incorrect) information. I'm not sure what your end goal is or whether you are just another shill/sympathizer for the auto industry trying to discredit a competitor.

Your points:
Li-on inherently Expensive-Check <-WRONG. Lithium is cheap and a great battery technology. That's why it is used in 100% of cellphones and laptop computers. Sorry, the archaic ICE automobile industry doesn't own that industry so they can't prevent good stuff from getting into production to substantiate their self-serving lies.
Resource Constrained, or Potentially so?-Check <-WRONG. Lithium is a very common salt
Cant be recycled-Only disposed off-Check <-WRONG. Lithium is so cheap it actually isn't cost effective to recycle the lithium itself, only the packaging (see: http://www.teslamotors.com/blog4/?p=66 )
Limited Shelf Life-Check - TRUE! today's cheap laptop batteries only last about 5 years (~80% or original capacity) Tesla babies the battery by temperature control so it is likely to last longer but we don't know how long yet. Who knows what will be replacing them then? Besides, ICE cars often require significant powertrain work after 5 - 10 years of hard driving too, including water pumps, fuel pumps, alternators, transmissions, and clutches.
Require Further (ok endless) "Research" -Check <-WRONG. Tesla proves Li-ion could be made to work today for supercars with no battery R&D at all. It can only get better and cheaper since there is now a proven market for automobiles to target.
Anemic Range-Check* -DEPENDS on what you consider anemic range. Hundreds of miles isn't anemic for most purposes. Li-ion has the highest specific-energy (Wh/kg) available today of any affordable battery as proved by the cellphone and computer industry. I'll grant that fast charging or ICE range extenders will be needed for EVs to travel long-distance as conveniently as ICE can today.

You say "Hybrids of course are a waste of time and resources, and fuel-efficient ICEs is possible w/o resorting to the over-engineered hybrid-but that another issue."
This kind of sounds like you don't like the electric drivetrain at all. If that is so, why do you even bother diss'ing a Li-ion battery solution when you clearly don't like the NiMH batteries used in today's hybrids either. Just admit that you're afraid of electric motors and leave it at that.
You claim that a "fuel efficient ICE is possible" but what happens when the cost of ICE fuel goes ballistic? How fuel efficient must it be to be affordable? Can you propose an affordable personal transportation solution for our grandkids' generation to use?
Maybe batteries that can be charged from nearly any energy source?

DC

2 years ago

EV1, what part of High Cost of Li-on being used to inhibit the spread of EV;s dont you get? Tesla's brute force solution may "work" but ill repeat it for your benefit,its hardly affordable, Nor does it have the proven reliability and technilogical superiority of Nihm. Since your shilling for the Oil-cartels today, where can I buy an affordable, No-strings attached EV powered by large format Nihm? O wait.....

To clarify, fuel efficent ICE's\diesels etc that equal or surpass hybrids are certainly doable, and have been for decades. All this w/o resorting to the over-engineered hybrid. However , that is not a viable path, although it would make oil-cheerleaders like EV1 happy. Efficency gains in a ICE will never solve the liquid fuels problem, but for some reason, most americans seem to think increased fuel economy will make the ICEs immense flaws simply go away.

Li-on is being touted in case the oil-cartels worst nightmare came to pass, we start actually building and selling viable EVs to the public. If that comes to pass(unlikely), Li-ons many flaws will insure we replace the constant financial drain thats the ICE with a equally expensive money sink, the auto-motive Li-on battery.

Dont worry EV1, your Oil-co stocks and your SUV are safe at least for the time being.

usbseawolf2000

2 years ago

DC,

Diesel ICE are over-engineered as well, not to mention the complex exhaust system. Some exhaust system even require owner's maintenance. If you are familiar with Hybrid Synergy Drive, you'll see that it is very simple mechanically (including electric motors) and the hybrid system is maintenance free.

A smaller Diesel car may be able to match MPG of a mid-size hybrid on the highway but it will not come close in the city where most people live. The emission of the "clean enough" modern Diesel does not come close to full hybrids.

You can't dismiss the benefits of electrification.

AP

2 years ago

ex-EV1 driver, I'm not sure where DC is coming from either, but you don't need to take a cheap shot at the auto industry:

"Sorry, the archaic ICE automobile industry doesn't own that industry so they can't prevent good stuff from getting into production to substantiate their self-serving lies."

For one thing, the ICE is not archaic, and nothing else comes close for the cost to manufacture, weight, size, power/weight, range, convenience, etc. If that's archaic, then sign me up for archaic.

The auto industry has no interest in keeping good, cost-effective, reliable technology out of the car. If the consumer wins, the company wins. If it works and you don't sell it, someone else will. There is too much competition for anyone to suppress good ideas. So far no one has come even close to making a competitive electric car, for two reasons: 1) the physics is very difficult, and 2) gasoline is cheap.

I imagine you were exaggerating to make a point, but you didn't need to. DC was off in left field.

Speaking of which, DC should know that companies cannot hide technology on a shelf. Patents are public knowledge (uspto.gov), and they expire. Even if something is supposedly kept as a trade secret, do you honestly think anyone can keep secrets like that anymore? About the only one is the secret ingredient in Coke. Most inventors want to see their stuff used, just like people on this site root for energy-efficient vehicles (I personally don't care if they are gasoline, hybrid, or electric-whatever works).

You'd do well to lay off the conspiracy theories and spend time finding workable solutions, without trashing any particular technology.

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Senior Member

2 years ago

DC,
I don't know where you are coming from. From your response to my harsh reply, I think I hit a few nerves and it sounds like you actually do want to make things better so let me clarify a few of the things I said:
You are right, Tesla's battery solution is expensive. It would be a whole lot better if they went out and bought Li-ion or NiMH batteries that were mass produced in large formats with all of the necessary cooling capabilities built in. Unfortunately, before Tesla (and after the killing of the '90's EVs), there were no EV's in production to enable a large format battery manufacturing industry. Creating an industry is a difficult thing to do. Creating affordable products is even more difficult. Something needs to get the industry going and something else needs to get it growing in order to get the costs down.
An example of this is the computer. IBM and a bunch of others got it going for a few niche, yet well funded markets. Once the power of the computer was known, others were able to create cheaper ways to do it and, when a killer application (probably the word processor and the spreadsheet) were discovered, that large amounts of people were willing to pay lots of money for, the market grew and prices were able to drop to an affordable level. This took over 30 years to mature to where the average consumer could afford a computer.
Tesla did the world a great service by using the supercar market to jump start a demand for large format batteries and prove to the world that EVs are superior to ICE (similar to how computers+word processors proved themselves to be superior to typewriters).
I wish I could convince you about the superiority of the electric drive train over the ICE but you seem to be quite set in your ways. I don't shill for either the oil or auto companies. I'm an EV advocate because I see how they can provide a sustainable means of transportation for future generations.
I would, however, like you to look at the Li-ion battery and ask yourself why every battery application in the world is moving to them from computers to cellphones to R/C airplanes and cars to military combat UAVs and radios. I've designed cellphones and looked into all of the battery solutions. Li-ion just is far superior to anything else in nearly every regard. I'm pretty sure there are benefits to other battery technologies, possibly even including old lead-acid (which only last about 8 years after hundreds of years of development) but Li-ion really is great today and still shows huge potential for the future.
The only cost problem I see is for large-format Li-ion batteries and that is only because they are not being mass produced. Tesla has reduced the cost of their batteries greatly since they started through automation and I'm sure we'll see more improvements over the next few years.

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Senior Member

2 years ago

I hope we see more information about the silver nanotube battery technology which is supposed to be cheaper and have 5 tiimes more capacity than lithium ion. If the technology could be incorporated in vhicles that would definitely improve EVs viability.

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Senior Member

2 years ago

AP,
Sorry for the shot at the auto industry but they'll have to show me they've changed before my opinion will change. GM took my great car away from me and then lied to the public about my opinion about it. They sold the patent for the pretty-good (NiMH) battery technology to an oil company who squatted on it and restricted its use in vehicles. The rest of the automobile wasn't much better.
Clearly the crushing of the '90's EVs by the big 6 auto manufacturers was a move to remove them from sight in hopes that the EV issue would go away. No other explanation makes sense. The motivation for their doing so is certainly not so simple.
The ICE is archaic. It took over a century of massive, continuous improvement by some of the hardest working, brightest minds in the world to get the manufacturing costs, etc to where they are today. Despite that, in most measures, my 2nd generation EV will blow away any ICE powered car in its price range and many that cost 3 or 4 times as much. The ICE belongs in the museum, along with the horse, sail, and steam engine for all but a few niche applications unless we can find a new energy source to run it on. (disclaimer: I love horses, sailing, steam locomotives, and steam ships - even served on a steamship for a while)
It is definitely in the short-term interest of the incumbent auto (or any other) industry to stifle any new technologies for which they don't control the intellectual property while continuing to pay down all of the capital costs they've sunk in their legacy business. Managing change is a very difficult and dangerous thing for a company to do as they may kill their current business while trying to improve it (research Osborne computers).
You're right that it is naive to think anyone can squelch a new technology forever. Remember that Kodak sat on the digital camera technology because they owned the film industry until others end-ran them and they were force to change their business structure. Fortunately, they were smart enough to shift to printer paper so they didn't lose everything although they are not nearly as strong now as when they dominated the film industry.
Transportation giants Baldwin and Lima locomotive companies staunchly refused to change and went completely out of business. The president of Western Union was quoted as saying something to the affect that "nobody really wants to talk that much" as his multi-billion dollar company began its decline from telecommunications giant serving the wealthy to preying on the down-and-out and illegal aliens with limited alternatives.
Remember how long it took the US Navy to transition from Sail to Steam?
There is a workable solution with easy physics and cheaper energy than gasoline. That is the battery-electric vehicle. The only limitations are:
- Energy storage since you cannot carry as much energy in batteries today as you can in a gas tank.
- Cost: It is hard to compete with a product that has had over a century of cost reduction efforts put into it.
The efficiency of the electric drivetrain, however, offset the energy storage issue quite a bit. Probably enough for over 95% of vehicle use. Fast charging or ICE range extenders (perhaps with expensive yet sustainable fuel) can easily handle the remaining 5%.
The cost problem will take a sound business strategy.
I don't subscribe to conspiracy theories (unless I'm a conspirator :-) and support workable solutions. I've put a lot of my money and time behind workable solutions in hopes of seeing them succeed. I saw Tesla as having a potentially workable solution and history has shown that was correct. Despite a lot of pit-falls and politics, they jump-started the EV industry by starting at the high end. It will be interesting to see if and how EVs migrate toward affordability.
I agree that most inventors want to see their stuff used. Greedy business people want to make a lot of money. Inventors seldom own their inventions, businesses generally do because it takes money to invent something and put it into use. This is always an interesting dynamic as Tesla witnessed.
Fundamentally, you and I differ in the priority of our values. I don't value simply increasing efficiency as much as I do sustainable solutions. Increasing efficiency of something unsustainable just means you won't run out of it as soon or maybe your kids or grandkids will. Emotionally, increased efficiency is tempting but may not lead to anywhere useful. I place a lot more value on sustainable solutions and I don't see a sustainable solution that involves combustable fuel unless we find a way to reduce our planet's population by a huge amount.
I don't trash technologies but will dig for and share the details of them, whether good or bad, as they relate to sustainability. I do reserve the right to unmercifully trash people who lie in order to push their pet technology.

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Senior Member

2 years ago

Shines,
We can always hope that breakthroughs will happen to solve many problems. I'm skeptical of Silver Nanotube batteries for a couple of reasons:
1. Silver isn't known as an affordable element so I hope they don't require very much of it since we're going to need a lot of batteries if we're going to affect our society's transportation needs.
2. Adding the word "nano" to something is so cliche today that I'm always skeptical when someone uses it and then promises great things.
Let's hope my skepticism is shown to be in error this time.

AP

2 years ago

ex-EV1 driver, I doubt we'll ever agree. I think if we all ran more efficient forms of whatever technology we had (including ICE's), we probably wouldn't run out of petroleum for 100+ years. By that point, the higher cost of petroleum might naturally favor the EV's, despite their higher cost and lower range. That far out, though, it's just a guess. Let's just say I remember that in 1978, we were going to run out of petroleum by 1985, but by 1985, gasoline had dropped by half in price. "Sustainable" is a relative term. In the short term, everything is-in the long term, nothing is. What is sustainable depends on your timeframe.

Also, it didn't take 100 years for the ICE to overthrow the electric car. It was more like 10 years. Electric cars were first thought to be the best design, but the combination of range, quick starting, etc., etc., etc., quickly put ICE's out in the lead. This despite the fact that electricity was initially more widespread than gasoline (at first, you had to buy gasoline in 2-gallon cans at a hardware store).

Your comparison of computer speed to battery technology is also not a good one. Computer speed is limited by the speed of electric current (same as the speed of light)-the shorter the distance travelled, the less time each operation takes. Computer companies able to double speed repeatedly by continually miniaturizing the processors. However, battery designs start off much closer to their physical limit. Just like a gallon of gasoline only holds so much energy, a combination of lithium with other chemicals can only store so much. You can optimize it by minimizing the amount of wasted space, etc., but you'll never double it.

As I said, it doesn't matter to me technology what we use, as long as it works. If we drop everything that isn't "500-year sustainable" today, we would be needlessly throwing away equipment meant to run on today's fuels, and leaving perfectly good fuels sit while we pay more for something else. Should we decide not to invest in more nuclear power because it would run out in 500-1000 years anyway? Of course not!

To sum it up, this doesn't make me think the ICE is archaic, but an extremely robust, tried and true, effective, efficient, successful design. Everything I've heard to the contrary is pure emotion.

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Senior Member

2 years ago

AP,
You could always meet me at a track or drag strip with your favorite stock ICE vehicle and I can prove that your ICE is archaic for anything less than a 100 mile race for either speed or energy consumption :-)
Seriously though, I wasn't referring to computer speed but more computer pricing history -vs- sales volumes. You're right that there is about 6.5 times as much energy in a kg of gasoline as there is an a kg of battery (13.1 kWh/kg -vs- 0.2 kWh/kg). The 4:1 efficiency benefit can't make up for a 6.5:1 difference but it does come close and is perhaps good enough.

AP

2 years ago

ex-EV1 driver, your numbers are about right, but the ratio was wrong. There is about a 65:1 difference in energy storage, which with the 4:1 efficiency ratio, still gives the gasoline powered ICE a 16:1 advantage in range per kilogram of energy storage. Considering that part of the energy goes into propelling the "energy storage medium," the advantage for the ICE is even greater. This is why it is, and will continue to be, so difficult to produce an EV that is competitive with ICE's, without heavy subsidies for EV's (which we can't afford) or heavy disincentives against ICE's (like moving part of the income tax to a fuel tax), even if batteries become really cheap.

For the record, the 4:1 efficiency ratio for the electric motor vs. the ICE is like comparing apples and oranges, because the electric motor uses "stored work" (from a battery) that was produced from heat at the power plant. At the plant, about 2/3 of the heat was thrown away, and 1/3 was sent as electricity down the wires. So all an electric motor has to do is convert the "pre-made work" stored in the battery, back into work, which should be 100% efficient.

While the ICE takes heat from fuel and "wastes" 3/4 of it, the electric motor "wastes" 2/3 of it at the powerplant.

Batteries and electric motors have been around longer than ICE's and still perform worse-doesn't that make them the archaic device?

Clearpath

2 years ago

DC, you have missed the point. Li-Ion is expensive because the material is expensive and the development costs to make a vehicle worthy solution are quite expensive given the smaller volumes planned. The idea that auto companies and "big oil" are controlling the LI market is off the mark. The major battery companies are not owned by automakers nor are they owned by "big oil".
In fact, automakers would love to have a 50-100mpg solution that the market wants to ease pressure on their upcoming 35mpg CAFE standard

Bo Varga

2 years ago

Great discussion, however the vital point is that prices are always high at the start of a market for two reasons (i) the supply chain has not had time to ramp up and (ii) purchasing psychology - you can always cut a price but hard to raise. My study of Li Ion shows that 18650's were in the $10 each range a decade ago and are currently under $2 OEM. We can realistically project a 50% drop in price over the next 3 to 5 years as battery materials, the BIG cost, are dropping with competition and technical progress. There is a lot of lithium, almost anyplace there is or was a hot spring, all over the world. Tesla used commercial battery cells because (i) available in any quantity you want (ii) very mature manufacturing (iii) can live with individual batteries failing, replace at leisure, among other good reasons.

FF

1 year ago

Recyclable?
The US govt. offered two grants in the summer of 09 to companies to recycle Li Ion batteries.
Only one company applied for free money.
A company called Toxco.
In Nov. the storage facility blew up.
This destroyed a steel framed, 6 inch thick concrete, building
The resulting fireworks display lasted 45 min.
(Toxco fire http://www.youtube.com/watch?v=dfQwYKqmfk4)

Burning lithium can't be approached without a self contained breathing apparatus inside a Has-mat suit for the toxic fumes.

The battery makers are still looking for the best mix of materials.
for example some of the electrolytes are poisonous and/or flammable, some can apparently be drank without harmful effects. (Google BYD CEO drink battery fluid)

As yet the recycling has not been figured out.
Toxco was simply shredding them so they don't explode.
Li- Ion has been used in large quantities for 20 years yet no safe or cost effective recycling method has been discovered.

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