Detroit Electric To Launch American-Built EV In August

We will likely see a new electric vehicle emerge out of Detroit.

After an absence of over 70 years, Detroit Electric is returning to the Motor City, promising job creation and a range of 100-percent electric vehicles for the mass market.

Detroit Electric has announced the establishment of its corporate headquarters on the 18th floor of the iconic Fisher Building, located in downtown Detroit, with Don Graunstadt, CEO, North America Operations at Detroit Electric, signing a long-term lease.

A site has also been identified to assemble the first electric sports car in Michigan, with production to start in August this year.

The dedicated production facility will have an annual capacity of 2,500 sports cars. Detroit Electric aims to create over 180 sales and manufacturing-related jobs over the next 12 months.

Following five years of research and engineering development, the first model to carry the Detroit Electric logo will be a limited-edition two-seat sports car.

The company said in a press release that the new vehicle is certain to quicken pulses thanks to its bold styling, outstanding performance, exhilarating handling characteristics and impressive range.

Nothing else has been released about this new sports car. The only glimpse given by the company is the teaser picture illustrating this article.

This new sports car is set to be launched early next month in Detroit, ahead of a global public reveal at the Shanghai Motor Show on April 20.

The show will also provide the platform for Detroit Electric to share an announcement about a major partnership with a global carmaker. Full details will be announced on the first press day of the show.

On sale in many of Detroit Electric’s target markets by end of August 2013, the new Detroit Electric sports car will spearhead a diverse family of all-electric production cars, including two other high-performance models that will enter production by end of 2014.

”We are proud to become the fourth car manufacturer born out of Detroit, and the first to manufacture a pure electric sports car from Michigan,” said Graunstadt. “We are committed to doing our part for this great revival of Detroit through innovation, entrepreneurship and determination – what we like to call ‘Detroit 2.0’. Our investors and management team are thankful to the State of Michigan for the help provided in allowing Detroit Electric to carry on the legacy that began in Michigan so many years ago.”

Detroit Electric said Detroit could be regarded as the home of the electric car. Early in the last century the electric vehicle industry was flourishing in Detroit and a company called Detroit Electric was at its very heart, innovating and selling more electric vehicles than any other company. By 1912 there were numerous American electric vehicle makers, with Detroit Electric both the market leader and the most prolific, going on to make around 13,000 cars – an electric vehicle production world record for the twentieth century.

The brand was revived in 2008 by Albert Lam, former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England, with a vision to produce an electric vehicle that seamlessly integrates refined aesthetics, innovative technology and superior handling and performance.

“I am very fortunate to be working with a group of very talented engineers to create something really special,” said Albert Lam. “The sports car will allow us to demonstrate to the world our ability to build an exciting and innovative product. This DNA will be translated across to our future sedans; all our cars will be fun to drive and deliver exceptional performance within their class.”