Detroit Electric To Build EV In Europe

EV startup company Detroit Electric has reiterated it will build its electric vehicles in Europe first rather than in North America.

Detroit Electric stated it is back with an all-new, pure electric sportscar, a new production facility and a highly-experienced new team that will develop a range of high-performance pure EVs.

The brand’s first product, the lightweight, limited-edition SP:01 sportscar, will be the world’s fastest production electric vehicle when it goes on sale in European and Asian markets later this year, said Detroit Electric. Europe and Asia will soon be followed by the US introduction.

Detroit Electric explained it has secured additional investment following an initial reveal of the SP:01 in the first quarter of last year. The car has since undergone extensive further development, heralding significant changes to enhance its aerodynamic performance and improve interior comfort and quality. The EV is currently undergoing engineering sign-off tests, and the final styling of the car will be revealed in the coming weeks.

The company also said its SP:01 will set new standards for performance and handling in the EV segment. Its high-power electric motor will propel the car to a 155 mph (249 km/h) top speed and a 0-60mph time of just 3.7 seconds.

All the cars will be manufactured in a new, dedicated Detroit Electric production facility in Leamington Spa, UK, said the company.

Detroit Electric said it has also invested in a new EMEA headquarters, located in Houten, Netherlands, where the company has already recruited a new team to manage the brand’s Sales and Marketing activities including vehicle sales, customer service and marketing.

The company still has its global headquarters on the 18th floor of the iconic Fisher Building, located in downtown Detroit, U.S. This facility will be the company’s financial headquarters and will be the center for overseeing sales activities in North and South America, and eventually assuming responsibility for developing, engineering and ultimately assembling new Detroit Electric models.

“We’re truly delighted that we’re just weeks away from bringing to fruition our plans to introduce Detroit Electric’s first pure electric sports car,” said Albert Lam, Chairman and CEO of Detroit Electric. “With a new production facility in the UK, a magnificent EMEA headquarters in The Netherlands and plans to engineer and assemble vehicles in the USA, the world will soon be able to experience the pure electric performance of our range of exciting and innovative Detroit Electric vehicles. While Detroit was our preferred initial assembly location, the regulatory process for the production and sale of the SP:01 in the US has taken longer then expected. That means the assembly operations have to be located in Europe to allow us to bring the vehicle to market globally in line with our timing plans. We’re growing our team at the company’s headquarters in Detroit and we are committed to bringing investment and jobs to the Detroit economic area in the very near future.”

The SP:01 is set to spearhead a diverse family of all-electric production cars, including an electric 2+2 supercar and a sedan model that will be engineered, developed and assembled at  a planned facility in Michigan, said the company.

“We are custodians of an iconic electric vehicle brand, and we intend to honour and carry forward its proud heritage of creating cutting-edge, innovative transport technologies,” added Lam. “We will come to the market with a range of exciting vehicles that will deliver thrilling pure electric performance with zero emissions. Our production base and new regional and global headquarters will give us the international reach we need to fast-track our growth. We have a fantastic, growing team of people, as well as the resources and expertise necessary to succeed in a competitive market.”

Early in the last century, Detroit Electric was a leader in the then fledgling electric car market. By 1912, there were numerous American electric vehicle makers, with Detroit Electric going on to make around 13,000 cars – an electric vehicle production world record for the twentieth century. Notable customers included Thomas Edison, Mamie Eisenhower, John D. Rockerfeller Jr. and Clara Ford, the wife of Henry Ford, explained Detroit Electric.

The brand was revived in 2008 by Lam, former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England, with a vision to produce an electric vehicle that seamlessly integrates refined aesthetics, innovative technology and superior handling and performance.