Detroit Electric Designs Flagship Store

EV manufacturer Detroit Electric has revealed the design of its first store, set to also be the flagship store for the brand.

This first store has been constructed beside the company’s dedicated production facility in Leamington Spa, UK.

The new EV company stated the store sports a thoroughly modern, industrial look which is said to be complemented and softened by recognizably classic modern furnishings such as Corbusier sofas and leather-and-chrome Marcel Brueuer Wassily chairs.

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Prospective customers will be able to shop, digitally build and order their SP:01 electric vehicle on touchscreen displays as well as discuss their purchase with staff in more private, dedicated areas.

“Laying down this showroom marker is an important step as we gear up to the start of production of our first model and prepare to roll it out to our first dealers in Asia and Europe,” said Albert Lam, Chairman and CEO of Detroit Electric. “Our flagship store design reflects the pioneering design and technology values of a brand that can trace its roots back to 1907 – now revived a little over a century later. The showroom is a visually-arresting and stylish environment where a customized lighting theme literally highlights our ‘pure-electric’ clean power product proposal.”