Despite Recall, Prius Sales UP 10 Percent in February

Overall Toyota sales fell 8.7 percent in February, but Prius sales increased by more than 10 percent compared to February 2009. The ability for Prius sales to resist the avalanche of negative publicity—related to Toyota safety problem, including the recall of 2010 Priuses for brake issues—continues the long-standing trend of hybrid sales defying larger market forces, including the economic recession.

Toyota has been offering low lease rates for Prius, as well as Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Venza. Despite incentives, Corolla sales fell 6.1 percent in February.

March numbers for Prius sales could continue to rise. After disclosing February sales today, Toyota announced it will continue to offer deals. Dealers are also offering free premium maintenance programs.

Special pricing—which apply to vehicles under recall including Prius, Camry and Corolla— are “unprecedented in the history of Toyota,” said Toyota brand manager Bob Carter.


  • DownUnder

    I want a hybrid Corolla. They’re displaying one (Auris) at the Geneva Motorshow. I like it in station wagon form.

  • jayzee

    “Prius Sales up” – I am not surprised, the new Prius is a fantastic car.

  • Charles

    For a while if you wanted to buy a new Toyota car your selection was very limited. Did Toyota get down to just the Prius and Hybrid Camry?

  • bill young

    has anyone heard that Toyota is giving 2 years free service for oweners of 2010 Prius?

  • Mike McD

    Toyota is still not past this issue. Consumers that have had the recall work completed are still reporting issues. Toyota needs to put this issue behind them by making sure the fix is right. The longer this goes, the more harm to their brand which took years to create.

  • pingnak

    I leased one. The ‘$249 lease’ that they offered was too good a deal to pass up. Of course, good luck actually finding a Prius II that the dealer hasn’t done ‘something’ to.

    So far, I’m delighted. I was driving a 2007 Ford Focus (2 door hatchback), and could never budge the MPG above about 32MPG. So far, the trip computer says I’m getting 60MPG +/-, but I’m not going to believe that, since it came with over 100 miles, and I drove it 100 miles before I RTFM and figured out how to reset it, and only have 300 miles of my own on it (and reading half a tank). I’ll need at least three refills to establish realistic mileage on my spreadsheet, and it will take for-bloody-ever to burn that much gas.

  • kalim

    The prius is a fantastic car. Best in terms of technology and gas savings that I’ve ever had. I own a 2010 Prius, with solar on top ;-)

  • tapra1

    After disclosing February sales today, Toyota announced it will continue to offer deals. Dealers are also offering free premium maintenance programs.Best UK Hosting