Chevrolet is back in the saddle again with a relatively healthy 2,114 Volt sales in December.
The number is not far above November 2015’s 1,980 sales but a significant 41-percent rise above December 2014’s 1,490 Volt sales.
What’s more, these sales are primarily in 11 states out of 50 operating under California rules. It is in these markets that GM has the Volt holed up until this spring when it plans to release the 2017 Volt to the rest of the country.
“Volt retail deliveries, which are nearly all 2016 models, were up 41 percent and the retail days’ supply is only 10 days,” notes GM in its monthly sales report
Two-thousand-plus sales are about the level the former generation Volt would do on an average month in all 50 states, but questions on the rest of this year remain.
GM has not definitively said what volumes it expects after Volt sales open in the 39 other states this spring, and the first states getting the 2016 model do constitute markets where the least proactive marketing is required.
Chevrolet has in the past not even advertised the Volt outside of core markets but says it aims to do more this time. It also has had a spotty history with its independent dealers not all on board with the Volt, which needs to be properly explained by sales people motivated to do so.
The compact 2016 Volt offers 53 miles EV range and is in a class by itself with regards to its powertrain’s ability to run like a pure EV for that distance.
But cheap gas and continually evolving electrified offerings including the pending 200-mile-range 2017 Bolt EV may have an erosive effect on the Volt’s appeal unless the Volt does manage to transcend this.
That there is untapped potential is taken as a truism by Volt fans and supporters. The gap however between what people want to see happen/think should happen with the Volt has been a source of consternation in light of how things actually have gone so far.
Will 2016 be the year the Volt breaks free of former limitations?