December 2013 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrid Market Commentary

Calendar year 2013 hybrid market sales saw the Prius “family” (including the Liftback, the c, and the v) decline from 2012 totals. This was presumably due to new competition, particularly from Ford.

Toyota remains the hybrid market leader by far, but December sales for Toyota’s hybrids were down significantly from the previous December – for example, the Liftback sold 12,536 in December 2012, compared to 9,881 in December 2012. The Camry Hybrid’s sales of almost 45,000 were significant, if not equal to 45,656 sales in calendar year 2012.

Sales of the Lexus ES 300h and Toyota Avalon Hybrid (each over 16,000) may have contributed to the slight decline in Camry Hybrid sales.

As mentioned, Toyota’s hybrid market share has declined with the arrival of new products from Ford, although issues related to EPA mileage and perceived real-world fuel economy from reviews have hurt Ford in recent months. We would expect the Blue Oval will attempt to address these issues in the new year.

In general, sales of hybrids to the U.S. in December were below the norm, equating to 2.7 percent of the market, the lowest share since January 2012. The rate for the year was 3.2 percent as compared to 3.0 percent for 2012. For the last four months, the rate has been below 3 percent, due both to growth in the truck market (where hybridization is very low) and lower gas prices.

The termination of the Malibu mild hybrid (replaced with a stop start vehicle that is now standard on the Malibu) is reducing hybrid volumes. A similar strategy may eventually be implemented on the Buick Lacrosse and Regal which remain available for now. Even with these changes, almost 500,000 units were sold in 2013 in the hybrid category.

A new hybrid model to begin recording sales is the Pathfinder hybrid. Nissan is considering also at least two or three more full hybrid models over the next year or two.

Plug-in Commentary

We wrote a nearly comprehensive plug-in sales year in review piece Friday, but briefly, notable events include the Cadillac ELR began selling before the January official dealer start, and chalked up six sales.

The three dominating plug-in vehicles – the Nissan Leaf, Chevy Volt, and Tesla Model S, which constitute two-thirds of the market share – all fared well in December, showing strong increases from November and with the exception of the Volt from December 2012.

For the year, sales of the Volt were flat (due to production issues and increased competition), whereas the Model S and Leaf both grew strongly in 2013.

The Volt does remain the top-selling U.S. plug-in with over 55,000 sales. The Nissan Leaf lags with just over 42,000 U.S. sales, but tops all with over 90,000 globally. Later to the market, the Model S has sold perhaps close to 22,000 in the U.S. and over 25,000 globally.

We expect continued growth in these vehicles in the new year. Plug-in vehicle share in December was consistent with higher levels attained since August, and new products should drive this share higher in the coming year. Almost 100,000 plug in vehicles were sold in 2013, which of course was an all-time high.

Clean Diesel Commentary

Diesel volume has been consistent the past few months, although we are not yet reporting volumes of the Grand Cherokee (which is available) and the Ram (which will be available soon) because these numbers are not yet available. Cruze diesel numbers are still modest, which we believe is due to a high price premium for the model.

In anticipation for its German-engineered clean diesel, GM has highlighted comparisons to the VW, but VW has a huge head start and many loyal fans.

GM’s pricing strategy is not one to enable it to quickly sweep in and establish dominance.

We’ll be driving and evaluating the Cruze Diesel this week, and will have a full review as soon as possible after the Detroit Auto Show starts next week.

NOTE: All green car stats are compared to the aggregate U.S. market consisting of cars and light-duty trucks up to Class 3, or under 14,001 GVW.

Dec_2013_US_Hybrid_sales

December 2013 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (December 2013): 36,155
Hybrid Take-Rate: 2.67%

U.S. Hybrid sales for December 2013

MfrModel 12-13 Sales vs. 11-13 vs. 12-12 CY 2013 CY 13 vs 12 CY 12 US Hybrid Share
ToyotaPrius Liftback 9,881 0.8%-21.2% 145,172 -1.6% 147,503 27.33%
ToyotaPrius C 2,810 -6.4%-10.8% 41,979 17.5% 35,733 7.77%
FordFusion Hybrid 2,768 0.0%-14.7% 37,270 164.3% 14,100 7.66%
ToyotaCamry Hybrid 2,726 -9.0%-38.6% 44,448 -2.6% 45,656 7.54%
HyundaiSonata 2,121 13.7%13.2% 21,761 4.8% 20,754 5.87%
ToyotaPrius V 2,110 -5.3%-29.5% 34,989 -14.0% 40,669 5.84%
LexusCT200h 1,787 78.3%11.8% 15,071 -14.7% 17,671 4.94%
LexusES Hybrid 1,706 22.5%-8.6% 16,562 135.2% 7,041 4.72%
ToyotaAvalon Hybrid 1,480 -3.4%98.1% 16,468 2104.6% 747 4.09%
FordC-Max Hybrid 1,201 -17.6%-64.0% 28,056 156.6% 10,935 3.32%
LexusRX 400 / 450 h 1,153 4.3%-17.3% 11,307 -7.5% 12,223 3.19%
KiaOptima Hybrid 990 -19.7%31.8% 13,919 38.0% 10,084 2.74%
LincolnMKZ 754 -11.5%134.9% 7,469 23.1% 6,067 2.09%
HondaCivic Hybrid 712 -30.9%39.1% 7,719 7.9% 7,156 1.97%
BuickLacrosse Hybrid 447 4.0%-45.4% 7,133 -40.6% 12,010 1.24%
HondaAccord Hybrid 426 -19.6%N/A 979 N/A - 1.18%
HondaInsight 418 4.0%34.8% 4,802 -17.9% 5,846 1.16%
HondaCR-Z 384 30.2%58.0% 4,550 8.5% 4,192 1.06%
InfinitiQX60 Hybrid 374 23.8%N/A 676 N/A - 1.03%
VolkswagenJetta Hybrid 360 -8.6%122.2% 5,655 3390.7% 162 1.00%
NissanPathfinder Hybrid 334 N/AN/A 334 N/A - 0.92%
ToyotaHighlander Hybrid 272 -18.1%-53.7% 5,070 -14.4% 5,921 0.75%
ChevroletMalibu Hybrid 266 -37.4%-80.7% 13,779 -17.3% 16,664 0.74%
BuickRegal Hybrid 93 -50.3%-48.6% 2,893 12.8% 2,564 0.26%
InfinitiQ50 Hybrid 91 -22.9%N/A 307 N/A - 0.25%
BMW ActiveHybrid 3 (335ih) 87 55.4%-39.6% 905 125.1% 402 0.24%
PorscheCayenne Hybrid 55 -5.2%-34.5% 615 -47.9% 1,180 0.15%
BMW ActiveHybrid 5 (535ih) 52 10.6%-10.3% 520 28.7% 404 0.14%
AcuraILX Hybrid 44 0.0%-63.0% 1,461 50.3% 972 0.12%
LexusGS 450h 44 76.0%-15.4% 522 -14.0% 607 0.12%
AudiQ5 Hybrid 43 13.2%-64.8% 854 216.3% 270 0.12%
ChevroletImpala Hybrid 35 118.8%N/A 56 N/A - 0.10%
InfinitiM Hybrid 33 0.0%-56.6% 475 -31.3% 691 0.09%
ChevroletTahoe Hybrid 31 10.7%-55.1% 376 -29.5% 533 0.09%
MercedesE400H 20 0.0%N/A 282 N/A - 0.06%
GMC Yukon Hybrid 19 90.0%-70.8% 288 -48.6% 560 0.05%
Cadillac Escalade Hybrid 7 -46.2%-92.2% 372 -47.5% 708 0.02%
LexusLS 600h 6 20.0%0.0% 115 113.0% 54 0.02%
BMW 7-Series ActiveHybrid 5 66.7%25.0% 31 -86.6% 231 0.01%
ChevroletSilverado Hybrid 5 25.0%-89.4% 104 -77.8% 469 0.01%
MercedesS400HV Hybrid 2 -33.3%-80.0% 64 -47.1% 121 0.01%
VolkswagenTouareg Hybrid 2 100.0%-88.9% 118 -52.8% 250 0.01%
GMC Sierra Hybrid 1 -66.7%-99.3% 65 -86.2% 471 0.00%
BMW X6 xDrive ActiveHybrid - N/A-100.0% - -100.0% 4 0.00%
FordEscape Hybrid - N/A-100.0% - -100.0% 1,441 0.00%
LexusHS 250h - N/A-100.0% 5 -99.2% 649 0.00%
MazdaTribute Hybrid - N/AN/A - -100.0% 90 0.00%
Mercedes ML450H - N/AN/A 11 -45.0% 20 0.00%
NissanAltima Hybrid - N/AN/A - -100.0% 103 0.00%
PorschePanamera S Hybrid - N/A-100.0% 78 -86.3% 570 0.00%
Total Hybrid 36,155 0.2%-17.2% 495,685 14.1% 434,498 100.00%
36,155 495,685 434,498
Total Auto Sales 1,352,330 9.2%0.0% 15,531,609 7.5% 14,441,814
Overall Hybrid Take Rate2.67%3.19%3.01%

Dec_2013_US_plug-in_sales

December 2013 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (December 2013): 9,790
Plug-in Electric Take-Rate: 0.72%

U.S. Plug-in Electric sales for December 2013

MfgrModel 12-13 Sales vs. 11-13 vs. 12-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
NissanLeaf 2,529 26.3%69.8% 22,610 130.3% 9,819 25.83%
ChevroletVolt 2,392 24.6%-9.2% 23,094 -1.6% 23,461 24.43%
TeslaModel S* 1,700 21.4%70.0% 18,650 611.8% 2,620 17.36%
ToyotaPrius Plug In 919 -16.5%-32.5% 12,088 -5.2% 12,750 9.39%
FordC-Max Energi 827 -12.1%-14.8% 7,154 201.3% 2,374 8.45%
FordFusion Energi 791 -9.1%N/A 6,089 N/A - 8.08%
SmartforTwo EV 167 9.2%N/A 923 564.0% 139 1.71%
FordFocus EV 158 21.5%-5.4% 1,738 153.7% 685 1.61%
ChevroletSpark76-12.6%N/A 539 N/A - 0.78%
HondaFit EV 51 121.7%168.4% 569 511.8% 93 0.52%
Fiat500E* 50 -16.7%N/A 405 N/A - 0.51%
PorschePanamera S E-Hybrid 47 1075.0%N/A 86 N/A - 0.48%
HondaAccord Plug In 38 -44.1%N/A 526 N/A - 0.39%
ToyotaRAV4 EV 28 -54.8%-46.2% 1,096 470.8% 192 0.29%
Mitsubishii11-8.3%-85.7% 1,029 75.0% 588 0.11%
CadillacELR 6 N/AN/A 6 N/A - 0.06%
BMWActiveE - N/AN/A - -100.0% 671 0.00%
Total Plug-In 9,790 10.8%26.0% 96,602 80.9% 53,392
Total Auto Sales 1,352,330 9.2%0.0% 15,531,609 7.5% 14,441,814
Overall Plug-In Take Rate0.72%0.62%0.37%

December 2013 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (December 2013): 118
Compressed Natural Gas Take-Rate: 0.01%

U.S. Compressed Natural Gas sales for December 2013

MfgrModel 12-13 Sales vs. 11-13 vs. 12-12 CY 2013 CY 13 vs 12 CY 12 US CNG Share
HondaCivic 118 -13.2%-49.8% 2,198 50.3% 1,462 100.00%
Total CNG 118 -13.2%-49.8% 2,198 50.3% 1,462 100.00%
118 2,198 1,462
Total Auto Sales 1,352,330 9.2%0.0% 15,531,609 7.5% 14,441,814
Overall CNGTake Rate0.01%0.01%0.01%

Dec_2013_US_clean-diesel_sales

December 2013 Diesel Car Sales Numbers

Diesels sold in the U.S. (December 2013): 12,045
Diesel Take-Rate: 0.89%

U.S. Diesel sales for December 2013

MfrModel 12-13 Sales vs. 11-13 vs. 12-12 CY 2013 CY 13 vs 12 CY 12 US Diesel Share
VolkswagenJetta Diesel 2,894 -1.4%-13.5% 43,983 -8.6% 48,099 24.03%
VolkswagenPassat Diesel 2,209 -9.2%-15.8% 34,963 32.1% 26,469 18.34%
BMW 3-Series Diesel 1,322 62.2%N/A 3,595 404.9% 712 10.98%
AudiQ5 Diesel 768 46.8%N/A 2,965 N/A - 6.38%
AudiQ7 Diesel 655 75.1%58.2% 4,308 28.8% 3,345 5.44%
ChevroletCruze Diesel 495 -9.3%N/A 2,995 N/A - 4.11%
BMW 5-Series Diesel 471 68.2%N/A 1,134 N/A - 3.91%
MercedesML Class Diesel 458 -2.3%-5.8% 4,886 -7.6% 5,288 3.80%
VolkswagenGolf Diesel 434 -16.2%-34.6% 7,558 -24.7% 10,043 3.60%
MercedesGLK Class Diesel 429 6.5%N/A 3,402 N/A - 3.56%
MercedesGL-Class Diesel 346 -34.5%-63.7% 6,200 -7.3% 6,688 2.87%
AudiA6 Diesel 336 26.8%N/A 1,319 N/A - 2.79%
MercedesE-Class Diesel 306 2.7%56.1% 1,752 -23.8% 2,300 2.54%
Porsche Cayenne Diesel 276 -33.0%-30.1% 5,386 232.9% 1,618 2.29%
VolkswagenTouareg Diesel 233 -11.7%-52.2% 3,696 -23.0% 4,800 1.93%
VolkswagenBeetle Diesel 174 2.4%-17.9% 2,956 230.6% 894 1.44%
AudiA7 Diesel 104 13.0%N/A 457 N/A - 0.86%
AudiA8 Diesel 92 2.2%N/A 774 N/A - 0.76%
MercedesS-Class Diesel 36 38.5%-5.3% 414 -46.4% 772 0.30%
BMW X5 Diesel 7 -78.1%-99.3% 4,633 -54.9% 10,276 0.06%
AudiA3 Diesel - N/A-100.0% 244 -93.7% 3,850 0.00%
JeepGrand Cherokee Diesel - N/AN/A - N/A - 0.00%
MercedesR-Class Diesel - N/A-100.0% 13 -96.5% 368 0.00%
Total Diesel 12,045 5.0%9.0% 137,633 9.6% 125,522
12,045 137,633 125,522
Total Auto Sales 1,352,330 9.2%0.0% 15,531,609 7.5% 14,441,814
Overall Diesel Take Rate0.89%0.89%0.87%


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