December 2012 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall, the numbers are up – for alternative energy vehicles of all types and for the general U.S. market which saw roughly 14.44 million total sales in calendar year 2012 compared to 12.73 million in 2011.

As they say, a rising tide raises all boats, but the alternative sectors are rising faster, if not as fast as some would like.

Compared to year-end numbers in December 2011 of 31,100 total units for all makers, hybrid sales for 2012 totaled 43,690 units.

Hybrid share of 3.2 percent in December is the highest since gas prices spiked in March and April of this year, even though gas prices in December were relatively low.

Hybrid share was 3.0 percent in 2012 compared to 2.1 percent in 2011 and 2.4 percent in 2010.

Total Prius sales are 235,000 for 2012, which is the highest ever versus last year of 135,000 and previous high from 2008 of 160,000.

The original Prius “Liftback” for this year is at almost 150,000 units, so new varieties are primarily additive, at least to this point.

It would appear also Ford’s Fusion hybrid is on the rise, the Buick Regal mild hybrid is possibly tanking.

Newly launched hybrids to watch include Toyota’s Avalon hybrid and Jetta hybrid.

New this year to Dashboard tracking is the lone CNG category which continues to plug away.

As for plug-ins, the cat is definitely out of the bag, and more vehicles are pending. In December 2011, we recorded just four models for sale in the U.S., and only the Leaf and Volt sold in significant numbers – 954 units and 1,529 units respectively that month; and year-end total for the Leaf was 9,674 units, and the Volt sold 7,671 units in 2011.

Total plug-in cars recorded sold in calendar year 2011 – not including from Tesla that does not routinely report numbers – was 17,813 units.

In calendar year 2012, we’re counting 11 plug-in makers – including estimates from Tesla. Uncounted are numbers from Fisker and Coda which are limping along, but definitely adding some vehicles to the population of plug-in vehicles.

Total recorded calendar year plug-in sales are 53,172, or – if you want to compare apples-to-apples and delete Tesla which was selling but not counted last year – 50,772 units.

This is a decent jump above 17,813 units counted but not quite ready to take over the mainstream vehicle world just yet.

Noteworthy also is plug-in share has been consistent over the last three months at 0.6 percent, which represents highest rate to date vs. 0.4 percent for year.

As for diesel sales, these are also up somewhat and with more models in the pool as well and more pending.

In calendar year 2011, the U.S. market bought 101,624 “clean diesel” cars. This does not count diesel light duty trucks. This year the number of “clean diesels” rose to 125,522.

Diesel share is consistent at 0.8 percent in December and in 2012 and 2011, but will rise in 2013 as the Jeep Grand Cherokee and Chevrolet Cruze diesel will be introduced.

The Passat diesel is probably in short supply as gas powered vehicle sales are going up, but diesel sales are relatively steady.

December 2012 Hybrid Sales

December 2012 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (December 2012): 43,690
Hybrid Take-Rate: 3.23%

U.S. Hybrid sales for December 2012

MfrModel 12-12 Sales vs. 11-12 vs. 12-11 CY 2012 CY 12 vs 11 CY 11
AcuraILX Hybrid 119 -31.6%N/A 972 N/A -
AudiQ5 Hybrid 122 35.6%N/A 270 N/A -
BMW ActiveHybrid 3 (335ih) 144 30.9%N/A 402 N/A -
BMW ActiveHybrid 5 (535ih) 58 -40.2%N/A 404 N/A -
BMW 7-Series ActiveHybrid 4 -42.9%-92.2% 231 -31.7% 338
BMW X6 xDrive ActiveHybrid (1)-150.0%-133.3% 4 -90.7% 43
BuickLacrosse Hybrid 819 13.1%-16.6% 12,010 566.9% 1,801
BuickRegal Hybrid 181 -14.2%110.5% 2,564 1984.6% 123
Cadillac Escalade Hybrid 90 69.8%13.9% 708 -13.6% 819
ChevroletMalibu Hybrid 1,381 32.7%N/A 16,664 69333.3% 24
ChevroletSilverado Hybrid 47 161.1%-75.9% 469 -53.1% 1,001
ChevroletTahoe Hybrid 69 43.8%72.5% 533 2.7% 519
FordC-Max Hybrid 3,339 -7.0%N/A 10,935 N/A -
FordEscape Hybrid 82 290.5%-92.4% 1,441 -85.7% 10,089
FordFusion Hybrid 3,244 76.9%265.3% 14,100 24.9% 11,286
GMC Yukon Hybrid 65 -7.1%32.7% 560 -6.4% 598
GMC Sierra Hybrid 145 -14.7%1350.0% 471 187.2% 164
HondaCivic Hybrid 512 -3.4%-9.4% 7,156 52.2% 4,703
HondaCR-Z 243 -0.4%-56.9% 4,192 -63.0% 11,330
HondaInsight 310 30.3%-55.1% 5,846 -62.4% 15,549
HyundaiSonata 1,874 17.9%-1.7% 20,754 5.5% 19,673
InfinitiM Hybrid 76 7.0%40.7% 691 82.8% 378
KiaOptima Hybrid 751 10.3%N/A 10,084 2402.2% 403
LexusCT200h 1,598 26.4%-29.3% 17,671 22.9% 14,381
LexusES Hybrid 1,866 31.0%N/A 7,041 N/A -
LexusGS 450h 52 -13.3%57.6% 607 115.2% 282
LexusHS 250h 2 -33.3%-99.3% 649 -77.3% 2,864
LexusLS 600h 6 200.0%-33.3% 54 -35.7% 84
LexusRX 400 / 450 h 1,394 43.6%13.1% 12,223 14.0% 10,723
LincolnMKZ 321 13.8%-26.0% 6,067 5.7% 5,739
MazdaTribute Hybrid - N/A-100.0% 90 -81.4% 484
MercedesS400HV Hybrid 10 150.0%-73.0% 121 -60.8% 309
Mercedes ML450H - N/AN/A 20 1900.0% 1
NissanAltima Hybrid - -100.0%-100.0% 103 -96.8% 3,236
PorscheCayenne Hybrid 84 -22.2%-5.6% 1,180 -24.9% 1,571
PorschePanamera S Hybrid 46 -31.3%76.9% 570 996.2% 52
ToyotaAvalon Hybrid 747 N/AN/A 747 N/A -
ToyotaCamry Hybrid 4,443 12.9%147.2% 45,656 394.1% 9,241
ToyotaHighlander Hybrid 588 21.2%4.4% 5,921 30.2% 4,549
ToyotaPrius Liftback 12,536 40.5%-4.7% 147,503 15.2% 128,064
ToyotaPrius V 2,992 11.2%-22.4% 40,669 384.2% 8,399
ToyotaPrius C 3,151 0.9%N/A 35,733 N/A -
VolkswagenJetta Hybrid 162 N/AN/A 162 N/A -
VolkswagenTouareg Hybrid 18 -59.1%-37.9% 250 -35.9% 390
Total Hybrid 43,690 24.8%40.5% 434,498 61.4% 269,210
43,690 434,498 269,210
Total Auto Sales 1,350,614 18.5%9.0% 14,439,684 13.4% 12,734,424
Overall Hybrid Take Rate3.23%3.01%2.11%

electrics_december_2012

December 2012 CNG Car Sales Numbers

CNGs sold in the U.S. (December 2012): 235
CNG Take-Rate: 0.02%

U.S. CNG sales for December 2012

MfgrModel 12-12 Sales vs. 11-12 vs. 12-11 CY 2012 CY 12 vs 11 CY 11
HondaCivic 235 12.4%N/A 1,462 N/A -
Total CNG 235 12.4%N/A 1,462 N/A -
235 1,462 -
Total Auto Sales 1,350,614 18.5%9.0% 14,439,684 13.4% 12,734,424
Overall CNGTake Rate0.02%0.01%0.00%

December 2012 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (December 2012): 7,669
Plug-in Electric Take-Rate: 0.57%

U.S. Plug-in Electric sales for December 2012

MfgrModel 12-12 Sales vs. 11-12vs. 12-11 CY 2012 CY 12 vs 11 CY 11
BMWActiveE - N/AN/A 671 N/A -
ChevroletVolt 2,633 73.3%72.2% 23,461 205.8% 7,671
FordC-Max Energi 971 -22.9%N/A 2,374 N/A -
FordFocus 167 -2.9%1987.5% 685 8462.5% 8
HondaFit EV 19 -26.9%N/A 93 N/A -
Mitsubishii 77 83.3%1.3% 588 635.0% 80
NissanLeaf 1,489 -3.2%56.1% 9,819 1.5% 9,674
SmartforTwo EV - 2.0%-100.0% 139 -64.2% 388
TeslaModel S* 900 12.5%56.0% 2,400 N/A -
ToyotaPrius Plug In 1,361 -22.9%N/A 12,750 N/A -
ToyotaRAV4 EV 52 62.5%N/A 192 N/A -
Total Plug-In 7,669 6.0%273.6% 53,172 198.4% 17,821
Total Auto Sales 1,350,614 18.5%9.0% 14,439,684 13.4% 12,734,424
Overall Plug-In Take Rate0.57%0.37%0.14%

diesel_december_2012

December 2012 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (December 2012): 11,053
Plug-in Electric Take-Rate: 0.82%

U.S. Plug-in Electric sales for December 2012

MfgrModel12-12 Salesvs. 11-12vs. 12-11CY 2012CY 12 vs 11CY 11
AudiQ7 Diesel4140.2395209580.7107438023345-0.084564863654
AudiA3 Diesel2110.165745856-0.35866261438500.0661866523611
BMW 3-Series Diesel0-1-1712-0.801283843583
BMW X5 Diesel10220.098924731-0.0875102760.3927893747378
JeepGrand Cherokee Diesel*0N/AN/A0-1152
MercedesE-Class Diesel1960.0949720670.0481283422300-0.1687748462767
MercedesGL-Class Diesel9540.1806930690.66492146666880.1566931865782
MercedesML Class Diesel486-0.117967332-0.367187552880.0533864545020
MercedesR-Class Diesel41-0.833333333368-0.223628692474
MercedesS-Class Diesel38-0.321428571-0.5189873427722.216666667240
Porsche Cayenne Diesel395-0.066193853N/A1618N/A0
VolkswagenBeetle Diesel2120.014354067N/A894N/A0
VolkswagenGolf Diesel664-0.047345768-0.168961202100430.0281531539768
VolkswagenJetta Diesel33460.00813498-0.05158730248099-0.06658257351530
VolkswagenPassat Diesel26240.0314465411.434137291264695.5647321434032
VolkswagenTouareg Diesel4870.182038835-0.17597292748000.321222133633
Total Diesel110530.0381328070.1444398431255220.235160986101624
11053125522101624
Total Auto Sales13506140.1853678020.090061944144396840.13390947212734424
Overall Diesel Take Rate0.0081836850.008692850.007980259

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