December 2006 Regional Data

Source: R. L. Polk & Co.

Curious where hybrid buyers live? We present the data in two ways. First, we list the 15 cities and states that boast the largest numbers of hybrids on their roads. For example, residents in the New York City area put over 9,000 new hybrids on the road this year. Second, we adjust for population and look at hybrids per person (in states) or per household (in metro areas). This lets us include cities like Portland, OR: a city that has fewer overall vehicles (and thus fewer hybrids) but has more hybrids per capita than anywhere else.

Monthly Update: So we’ve told you the states where hybrids are most popular. But how about the state where hybrid SUVs are most popular? Or the state where hybrids from the Big 3 get the best reception? Or what about the state where people like luxury hybrids best? In fact, the answer to all three of these questions is the nation’s capital: Washington, DC. In the first 10 months of 2006, buyers in the District of Columbia put 746 hybrids on the road. While that may not sound like a lot, it is when you consider that there are just over a half a million people living within the District (we left out the suburbs in this analysis). That puts DC just behind #1 California for the most hybrids per capita. And it seems that DC’s hybrid drivers like SUVs, perhaps since they offer more seating for bodyguards, aides, or groups of Congressional interns. DC buyers also show strong brand preferences: Ford and GM models sell well here, as do luxury hybrids from Lexus. One may signal patriotism and the other status—two messages that are always fashionable in the nation’s capital.

States with the Highest Hybrid Sales

Rank State Registered Hybrids*
1 California 56,466
2 Florida 10,751
3 Texas 10,656
4 New York 9,904
5 Virginia 9,112
6 Illinois 7,884
7 Pennsylvania 7,120
8 Washington 7,089
9 Massachusetts 6,218
10 New Jersey 5,954
11 Maryland 5,755
12 North Carolina 5,668
13 Ohio 4,976
14 Oregon 4,931
15 Arizona 4,627

*2006 Registrations (October 2006 YTD)

States where hybrids are most popular

Rank State Hybrids per 1000 residents*
1 California 1.56
2 District of Columbia 1.36
3 Oregon 1.35
4 Vermont 1.21
5 Virginia 1.20
6 Washington 1.13
7 New Hampshire 1.10
8 Hawaii 1.10
9 Maryland 1.03
10 Colorado 0.98
11 Massachusetts 0.97
12 Connecticut 0.84
13 Delaware 0.81
14 New Mexico 0.78
15 Arizona 0.78

*2006 Registrations (October 2006 YTD)

Metropolitan areas with the highest hybrid sales

Rank Metropolitan Area Hybrids*
1 Los Angeles 26,031
2 San Francisco 17,151
3 New York 11,953
4 Washington, DC 9,796
5 Boston 6,564
6 Chicago 6,341
7 Seattle 5,891
8 Philadelphia 5,762
9 San Diego 4,286
10 Sacramento, CA 3,996
11 Denver 3,977
12 Portland, OR 3,747
13 Phoenix 3,519
14 Dallas/Ft. Worth 3,086
15 Houston 3,057

*2006 Registrations (October 2006 YTD)

Metropolitan areas where hybrids are most popular

Rank Metropolitan Area Hybrids per 1000 Households*
1 Portland, OR 9.21
2 San Francisco, CA 7.28
3 Monterey, CA 5.83
4 Santa Barbara, CA 5.15
5 Los Angeles 4.70
6 Bend, OR 4.42
7 Washington, DC 4.35
8 Charlottesville, VA 4.23
9 San Diego 4.18
10 Eugene 3.76
11 Seattle 3.46
12 Honolulu 3.37
13 Eureka 3.15
14 Sacramento, CA 2.97
15 Madison, WI 2.91

*2006 Registrations (October 2006 YTD)