Could One Of These Videos Win the Tesla ‘Loveday’ Ad Contest?

EV fans tend to have an affinity for ads promoting their preferred cause, Tesla has had its share of volunteers posting home-made video spots, and since March there’ve been dozens of new ones waiting for Tesla to judge them.

In case you haven’t heard, the sudden onslaught of creativity was prompted by a 10-year old named Bria Loveday who caught the attention of Elon Musk via a letter and Twitter.

The daughter of automotive journalist Eric Loveday of InsideEVs and U.S. News and World Report, Bria wrote Musk as a fan for her fifth-grade class and on Mar. 1, and Musk tweeted he liked the idea.

A page on Tesla’s website was set up to allow for submissions, and guidelines for the 90-second or less adverts were posted, with prizes as follows.

Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.

Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.

Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.

If you click over to the page now, it says entries are no longer being accepted, though the initial deadline had been extended.

“Stay tuned for when we announce the winners in the upcoming weeks,” says Tesla.

So does that mean in a matter of weeks we’ll be hearing much more about them? Looks like it, but in the interim, selected are some of the advertisements.

Do you see any you like?

“Runs in the Family”

This one directed by Arrius Sorbonne is clever and self-explanatory. Notable is it does not play up the environmental angle, as others do.

Tesla “Not A Dream”

As mentioned, Tesla had volunteers doing good commercials for it before the contest, and this one posted by freise brothers Jan. 26, 2016 over a year before the contest is notable at any rate.

The description says: “A surreal land of oil & gas is visited by an unlikely yet welcomed stranger.”

This Epic Tesla Commercial Will Make You Reevaluate Your Life

From description: “Tesla Motors spec commercial about a man’s epic journey after he discovers a child’s drawing. An emotionally gripping story of self realization of what’s important in life.”

Tesla Project Loveday Entry – The Plan

Another environmentally minded commercial with a cerebral appeal above emotional, Teslanomics by Ben Sullins makes plain how Tesla is helping the planet.

“Expectations” | Tesla Motors’ Project Loveday video submission

This brief 30-second spot is by EV advocate Mark Renburke of Drive Electric America. Renburke does not think he will win, but without compensation is getting started making videos to promote plug-in cars, so we’re including it as props to him.

Project Loveday Tesla Commercial – Play (2017) HD

From description” “This is the story of a little girl, her father and their shared adventures. We wanted to try and convey the message of playfulness and looking to the next generation of drivers. We also combined this with an intrinsic link to the natural world. This was shot in and around our native East Sussex, over two days. The young girl that features in the video is my daughter!”

Tesla Project Loveday Contest Entry!

This one has over 600,000 views since June 2! From description: “Had a lot of fun making this – hope it’s fun to watch!”

“Nozzie” – Tesla

A very clever ad Directed by Greg Bradley, Nozzie shows the depressed reaction of a gas pump by a car who does not need it. As of June 13, it has almost 49,000 views, 905 “thumbs up,” and one person gave it a thumbs down.

Tesla – “Capable Of Greatness” Commercial (HD)

The desription for this ad says: “Many thanks to Elon Musk for the inspiration of a better world for all of humanity, and the inspirational words of Carl Sagan, one of my favorite astronomers and philosophers.”

Tesla – Silence

The 57-second spot “Silence” is “a spec-commercial for the Tesla Model S by director Minh Duong.” It beautifully portrays another aspect electric cars offer.


The above are just some randomly selected ones we thought were especially good, but no doubt there are more. A YouTube playlist or a YouTube search for “Tesla Loveday” will show you a slew of videos that Tesla will need to choose from.

Project Loveday

Terms and Conditions

Project Loveday is a video submission contest sponsored by Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, USA (“Tesla”).

Project Loveday begins on March 4, 2017, at 12:00 A.M. PT and ends at the end of the day on May 8, 2017 (“Entry Period”). During the Entry Period, an eligible entrant can submit a video and enter Project Loveday by following the instructions in Section 4. After the Entry Period, 10 winners (“Winners”) will be selected based on the criteria in Section 6. Winners with the top 3 scores will be the Top 3 Winners and the highest scored Winner will also be the Grand Prize Winner. Winners will be announced on or about May 22, 2017.

Project Loveday is open to individuals who are at least 18 years old at the time of entry or to individuals under the age of 18 with the express permission of their parent or guardian (“Entrant”). All federal, state and local laws apply and Project Loveday is void where prohibited or restricted by law. By participating in Project Loveday, the Entrant agrees to be bound by these Terms and Conditions and all final decisions of Tesla.

During the Entry Period, an Entrant may create and submit a video entry (“Submission”) by completing an entry form located here. Each Submission must comply with the guidelines in Section 4 below. By entering Project Loveday, the Entrant agrees to these Terms and Conditions. Each Entrant may only enter one Submission, and each Submission may only have one individual Entrant.

Submissions must be submitted via the online Entry Form
Submissions must comply with these Terms and Conditions
Videos must be no longer than 90 seconds
Videos must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy
Videos hosted on third-party social media platforms must comply with that platform’s Terms of Service
Videos must be approved for all ages; i.e., it cannot contain violence, nudity, or inappropriate language or behavior
Any text or voice-overs in the videos must be in English
Submissions must not contain material that violates or infringes another’s rights, including, but not limited to, privacy, publicity or intellectual property rights
Submissions must not in any way mention, refer or otherwise allude to the name, logo or trademark of any entity, individual, product or brand other than those of Tesla and its brands
Submissions must not contain material that is not the original work of the Entrant
NOTE: By submitting a Submission, the Entrant agrees that his or her Submission conforms to the Submission Guidelines and that Tesla may, at its discretion, disqualify him or her from Project Loveday if Tesla decides that the Submission fails to conform to these Terms and Conditions or for any other reason.

Entrant grants Tesla (and its affiliates) a royalty-free, irrevocable, perpetual, nonexclusive license to use, reproduce, modify, publish or create derivative works from and display the Submission in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, the Entrant will sign any documentation that may be required for Tesla or its designees to make use of the nonexclusive rights to use the Submission. No rights in or to the Submission are reserved by Entrant.

Entrants may only use Tesla’s name, product, trademarks and logos (collectively, “Tesla’s IP”) for the sole purpose of entering Project Loveday. Entrants are not permitted to make any other use of Tesla’s IP, and Tesla may, at any time, revoke any permissions granted by Tesla. No rights, title or interests in and to Tesla’s IP, except for the limited permissions granted to Entrant in these Terms and Conditions, are transferred or created.

After the Entry Period, all eligible Submissions will be judged by Tesla personnel (“Judges”). The Judges will score each eligible Submission based on originality, creativity, relevance to Tesla and its mission, and entertainment value. Entrants of Submissions that receive the 10 highest scores from the Judges will be deemed the Winners. Entrants of the 3 highest scoring Submissions will be declared Top 3 Winners. The highest scoring Submission will be declared the Grand Prize Winner. All Winners are subject to verification of eligibility and compliance with these Terms and Conditions.

Approved Submissions will be hosted on Tesla’s website located here. In addition, the winning Submissions will receive the following.

Winner Prizes (10): The top 10 winning Submissions will be featured and shared on Tesla’s social media channels.

Top 3 Winner Prizes (3): The top 3 winning Submissions will receive additional promotion across social media channels.

Grand Prize Winner (1): The Entrant with the top winning Submission will be invited to and introduced at a future Tesla product launch event. Tesla will pay for reasonable travel expenses and accommodations for 2 people for 2 nights.

PRIZE CONDITIONS: Prizes are non-transferable and no substitution, redemption or cash equivalent will be allowed. All applicable taxes, and all other fees and costs not specifically identified in these Terms and Conditions as a prize element, are the sole responsibility of the prize winner.

On or about May 29, 2017, the Grand Prize Winner will be sent an email notification with instructions on how to claim the prize. The Grand Prize Winner may be required to provide the winning video in a format requested by Tesla and to execute any requested documents within the time period requested by Tesla. The prize must be claimed by June 2, 2017 or, at Tesla’s sole discretion, the prize may be forfeited and awarded to the Entrant whose Submission received the next highest score.

Any personally identifiable information collected during an Entrant’s participation in Project Loveday will be used for purposes of the proper administration of this contest and in accordance with Tesla’s Privacy Policy, available here.

By participating in Project Loveday, each Entrant agrees to allow Tesla and its designees the perpetual right to use his or her name, biographical information, photos, videos, entries, likeness, and statements for Project Loveday and for trade, commercial, advertising and publicity purposes in any form of media worldwide.

Tesla reserves the right to disqualify any Entrant found, in Tesla’s sole discretion, to be acting in violation of these Terms and Conditions or to be acting in an unsportsmanlike manner or otherwise acting in bad faith.

To obtain a list of prize winners, interested individuals should send a written request with a self-addressed, stamped business-sized envelope to: Tesla, Inc., 3500 Deer Creek Road, Palo Alto, CA 94304, Attn: Project Loveday. Winner List requests must be received by May 31, 2017.

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