Corolla Is A Perennial Toyota Bestseller

Toyota Motor Sales, U.S.A., Inc., announced yesterday global sales of the Corolla have reached 1.22 million units in 2013, according to the company’s internal data based on individual vehicle sales reporting from its distributors.

Toyota said the 5 percent year-over-year increase confirms the Corolla’s perennial popularity among loyal customers in approximately 150 countries and regions around the world.

“The Corolla stands as the international face of Toyota and touches millions of people across the globe every day,” said Bill Fay, Toyota division group vice president and general manager.  “Being the world’s best-selling car speaks volumes about the satisfaction and loyalty our customers feel about the Corolla and Toyota.”

Toyota also stated Corolla’s worldwide cumulative sales since its introduction in 1966 topped 40.72 million units as of February 2014, making it the all-time best-selling vehicle model.

Based on Toyota’s analysis of Polk new vehicle registration data from IHS Automotive, which captures 96 percent of global new vehicle volumes, the Corolla is the world’s best-selling vehicle model for 2013 with global registrations of 1,098,524 million units.

This figure includes Corolla sedan and other variations in name such as Corolla Axio, Corolla Altis and Corolla EX 4-door sedans.  The subscripts “Axio” “Altis” and “EX” denote trim levels of the 4-door Corolla sedan sold in various global regions, including Japan.  Also included are the Corolla-badged Fielder and Rumion 5-door wagons.

Based on Toyota’s analysis, various competitive claims based on “single nameplate” registrations may have excluded data for Corolla Axio, Corolla Altis, Corolla EX, Corolla Fielder and Corolla Rumion, which are identified and marketed as Corolla sedans and wagons.

The competitive claims reference Toyota makes refer to Ford, which has declared registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year and global Focus sales of 1,014,965 in 2012.

In short, both the Focus and the Corolla are very popular in this hotly contested segment, with Toyota playing more with the name stuck on the trunk than Ford does.

In the U.S., the all-new Corolla posted sales of more than 300,000 units in 2013, a 4 percent increase year-over-year. Also in 2013, 97 percent of all Corollas sold in the U.S. were built in North America.