This January at the Consumer Electronics Show, Volkswagen’s new chairman will offer a keynote address announcing VW’s “new era in electric mobility” along with a new all-electric concept car.
As the automaker grapples with a diesel emissions scandal that broke in September, Dr. Herbert Diess, chairman, board of management, Volkswagen Passenger Cars has already said the German automaker will broaden pre-existing commitment to electrification.
Diess was offered the prominent speaking role scheduled in Las Vegas Jan. 5 prior to CES organizers knowing about the extent of the cheating scandal, but the newly re-named Consumer Technology Association (CTA) has said it’s OK with the new electrified vehicle news.
“We welcome Herbert Diess to CES to share Volkswagen’s vision for the future, including the company’s commitment to sustainability,” said Gary Shapiro, president and CEO, Consumer Technology Association. “We are pleased Volkswagen will use the CES stage to unveil a concept car displaying its latest developments in safe and energy-efficient electric vehicles consistent with VW’s long history of innovation in the driving experience.”
Volkswagen AG, still embroiled in the global scandal triggered by findings disclosed by the EPA, and then later in Europe, is working to reposition itself with a truly “clean” vehicle technology, undoubtedly hoping to put this chapter in its history behind it.
“The Volkswagen brand is repositioning itself for the future,” Diess said. “We are becoming more efficient, we are giving our product range and our core technologies a new focus, and we are creating room for forward-looking technologies by speeding up the efficiency program.”
In a statement from October, the automaker announced that an all-electric version of its flagship next-generation Phaeton sedan was on its way, though no further details were disclosed at the time of announcement. It is unknown whether the concept car being introduced at CES is the Phaeton, or another vehicle.
The manufacturer’s current U.S. all-electric offering, the VW e-Golf (pictured), has logged 3,623 in sales in the U.S. through the end of November. Overall U.S. deliveries for VW declined by over 24 percent last month, as the automaker couldn’t sell any diesel-powered vehicles.