"I'm all for saving gas, but some people need these trucks..."

I agree that some people need to the trucks, sure. I just think that:
1. Those people are far more likely to buy a "real" truck like a Tundra than a half-way-to-a-real-truck like this,
2. There are a ton of people who like to say they have a "need" for a truck that really just feel like it looks cool. Those people aren't likely to buy this either, as it doesn't look like a traditional pickup.