As a lifelong American, I have no desire whatsoever to drive anything with the word "Mahindra" on it. Maybe Mahindra equates to something wonderful in India, but it's not something I'm gonna brag up to my buddies here in the US, and I don't see it scoring me any points with the ladies. No, I haven't conducted any focus groups, but something tells me that I'm not the only one who will see it that way.