Chevy Marketers Kick Into Gear With Bolt EV Ad and Webpage

Chevrolet’s marketing team wasted no time yesterday in launching a first online advertisement and webpage for its just-revealed Chevy Bolt EV.

The company’s all-electric car is presented as a signifiant leap forward in what buyers at mainstream prices may expect in terms of range, design, and price with MSRP listed in the fine print at $37,500 including delivery charges, and before incentives.

General Motors actually tipped its hand in 2013 that it was taking the Tesla challenge to bring a 200-mile range EV to market at prices on par with today’s 100 and less mile range EVs.

Chevrolet Bolt EV webpage.

Chevrolet Bolt EV webpage.

Brought first to the viewers’ attention in the video is a solution to the extended-range electric Chevy Volt’s interior packaging dilemma brought on by the Volt’s large battery dominating the middle tunnel and seating area.

Like a breath of fresh air, GM has followed Tesla, Nissan, and BMW among others in utilizing a flat in-floor battery to radically free up interior volume for people and things.

GM is calling it a compact crossover, and its 56.6 cubic feet eclipses that of the 2016 Chevy Trax measured at 48.4 cubic feet with seats folded – though Trax has 18.7 cubic feet with seats up compared to the Bolt’s 16.9, so Bolt loses there slightly.

Also unique is the 200-plus mile range which could double Nissan’s upgraded 2016 Leaf versions with 107 miles. This is enough range that – like Teslas – more people may consider not absolutely having to recharge every single day assuming their driving is sufficiently short of the total range.

A dedicated webpage also offers info for the vehicle GM has said will be on sale before the end of this year.

Details withheld include battery size, and at this stage the automaker is just beating the band for a car already received by many of the core followers of these kinds of cars.

What do you think? Can this vehicle work for many more “mainstream” consumers as GM has said?