General Motors will be rolling out 20 new or redesigned Chevrolet models by 2020, including hybrids and plug-in hybrid electric vehicles.
The automaker said almost half would be new vehicles designed for the China market, and would include hybrids, plug-in hybrids, diesels, and vehicles with turbocharged engines. Nearly 30 percent of the new vehicles would be SUVs.
GM said five of the 20 vehicles have been introduced this year, including the Malibu XL, the Malibu XL Hybrid, the new Cruze, a Cavalier family sedan, and the sixth-generation Camaro.
“Chevrolet will continue to strengthen the best model lineup in the brand’s history in China,” Alan Batey, GM North America president and head of Global Chevrolet, said in a statement. “In the coming years, we will roll out breakthrough products with technologies that improve safety, performance and fuel efficiency for our customers.”
GM said most of the vehicles will be made in China by the company’s SAIC-GM joint venture. Many will be designed and refined for China by the automaker’s Pan Asia Technical Automotive Center (PATAC) joint venture, the company said. GM began selling the Chevrolet brand in China in 2005 through SAIC-GM.
Chevrolet will play a part in SAIC-GM’s plan announced in March that through 2020 it will roll out more than 10 plug-in electrified “new energy vehicles” (NEVs) and hybrids. It’s part of a plan to launch more than 60 new and refreshed vehicles through 2020 across GM’s spectrum of brands sold in China.
“During the next five years, GM and its joint ventures will roll out more than 10 new energy vehicles under the Chevrolet, Buick, Cadillac and Baojun brands,” the automaker said in a statement back in March. “They will include the Shanghai-built Cadillac CT6 Plug-in Hybrid Electric Vehicle, which will go on sale later this year.”
China is the second largest market for Chevrolet, and overall is GM’s largest sales market. About one third of GM’s sales are in China. Last year, GM said through 2018 that it would invest $14 billion into new vehicles, manufacturing facilities and other areas of the business in China.
GM is hoping for continued growth for the Chevy brand in China. The automaker has sold more than four million Chevrolets in China over the past decade, and now has a nationwide dealership network of more than 600. Chevrolet vehicles are sold in more than 200 cities in China.
“As a relatively young brand in China, Chevrolet is reaching more and more customers every day,” Chevrolet chief marketing officer Tim Mahoney said in a statement. “With the introduction of additional exciting, never-before-available products in China, we expect the brand’s recognition to grow.”
GM also has high hopes for the Cadillac luxury brand in China. The company has said it will launch 10 new or redesigned Cadillac models through 2020.