Chevrolet is greener than in the past and this year the automaker found its way onto Interbrand’s 2014 Best Global Green Brands report for the first time, ranking No. 32.
The report gauges the gap between public perception of a brand’s environmental performance – its “green image” – and its actual environmental practices, using publicly available data and information.
“What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance,” said Jez Frampton, Interbrand’s global CEO. “The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers.”
The maker of the extended-range Volt and Spark EV that’s sold only in California and Oregon however named its Cruze first in a press release in touting its improved footprint.
It did name the electrified vehicles also, but the Cruze is a reasonably efficient car that sells in far greater volume.
But GM is not the only automaker to make the cut. Actually Ford was number one, Toyota number two, Honda number three, and Nissan number four.
Interbrand’s list of most green companies saw a host of other big corporate names.
For its part, GM’s press release documented its 32nd position, noting Chevrolet’s “most aggressive product transformation in its history resulted in record global sales in 2013, with nearly 5 million units.”
“Beyond reducing the environmental impact of its manufacturing facilities through increased renewable energy or landfill-free initiatives, the brand is impacting communities across the U.S. with its voluntary carbon-reduction initiative,” said GM’s statement. “Chevrolet has supported many projects such as enabling colleges to reinvest in clean-energy technologies to helping truckers avoid idling their engines at rest stops.”