Chevrolet Could Re-Name the Bolt

The name “Bolt” evokes imagery of electricity, but General Motors is mulling whether the name rhyming with Volt should otherwise be changed to something else.

According to Alan Batey, president of GM North America, Chevrolet’s purpose-built electric car with 200-miles estimated range expected to be launched by 2017 for mid-$30,000s before subsidies might need to be re-identified.

“Some people think it’s confusing,” said Batey. “People are having some fun with it. It is generating awareness, which is good. It’s so conversational.”

This Batey said to the Detroit Free Press at the Chicago Auto Show last week, and added it’s all still up in the air.

“We’re still in the decision phase,” Batey said. “It could go either way.”

Batey said they have “a little bit more time” to make up their minds.

What would be a better name if not Bolt?

Detroit Free Press