When the Toyota fuel cell sedan arrives late next year, the first one will be given away to a Californian and a $100 fundraiser ticket buys a chance for the prize to be announced Oct. 18.
The hydrogen car is being offered by its maker and the Environmental Media Association (EMA). Why only Californians?
“As the infrastructure to support the vehicle is currently only available in the golden state, prize applicants must be California residents,” says Toyota.
These may buy one ticket on biddingforgood.com or half a dozen tickets for $500.
“All monies raised will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles,” said Toyota today in a statement.
Oct. 18 is the date of the 24th annual EMA awards at Warner Bros Studios and Toyota and Lexus will present the winner the announcement of a free FCV. The two brands have been involved with EMA sponsorship for 14 years, so, no, that’s not a hint Lexus will have a fuel cell car soon too.
But these are the future says Toyota, which wrote a press release titled” How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer
That pretty much says it all, as Toyota is being bold about the initiative and as noted by Bob Carter, senior vice president of Automotive Operations, Toyota Motor Sales, U.S.A., Inc.
“Hydrogen fuel cell technology is the next big leap in automotive history, and through this extraordinary drawing, we’re seeking bold drivers ready to embrace that future,” said Carter.
Are you one of them?