Cadillac announced it is offering a complementary 240-volt home charging station, including installation, to early buyers of the 2014 Cadillac ELR.
“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market.”
Cadillac said it is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers.
The Cadillac ELR is powered by a range-extended electric powertrain good for 340 miles of total range.
The ELR comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.
Making sure to offer special treatment to its customer or prospective customers, ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, Cadillac stated the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates.
Cadillac did not mention for how long it will be offering the complementary charger with the ELR.