Carsharing And Social Media At The Heart Of West Coast Road Trip

Coast Hotels’ Great Coast Road Trip starts today, with Zipcar as the exclusive transportation partner.

The interactive campaign putting forward carsharing and hotels along the West side of our continent kicks off in Lethbridge, Alberta, Canada, with plans to cruise through 21 unique cities across Canada and down the U.S. West Coast ending 2,650 miles later in Santa Barbara, Calif. on June 14.

“We’re thrilled to kick off this interactive campaign and showcase our great accommodations, uniquely local experiences, and the adventurous spirit of the writers along the way,” said Sarah Kirby Yung, executive director, marketing & communications for Coast Hotels. “This will be a truly memorable journey for those participating, and we hope it will inspire those at home to plan their own summer road trip getaways and keep an eye out for our bright and colorful Great Coast Road Trip branded Zipcar as it passes through cities from Lethbridge, AB to Santa Barbara, CA.”

In April, Coast Hotels hosted a search for a budding blogger to join in this international journey, and has selected Shaun Robertson of This Life in Trips.

Coast Hotels said Shaun submitted the winning application, which asked bloggers to fill out a short survey on what inspires them to travel and how they capture their memories. Shaun will join the seven other travel-savvy bloggers each completing one leg of the month-long promotion before handing off the Zipcar, a Ford Escape, to the next participant and keep the adventure going!

According to Zipcar and Coast Hotels, this select group of bloggers will capture their own on-the-road experiences through blog posts and photography that will be featured on the Great Coast Road Trip website and distributed via the brand’s social media channels. Future guests can follow along to discover new travel inspiration and refreshingly local gems in Coast Hotels destinations for their own upcoming vacations.

Participating bloggers include:

Leg One

Blogger: Pit Stop for Kids

Cities: Lethbridge, AB; Medicine Hat, AB; Calgary, AB

Hotels: Coast Lethbridge Hotel & Conference Centre, Coast Medicine Hat Hotel and Coast Plaza Hotel & Conference Centre

Leg Two

Blogger: Savoir Faire Abroad

Cities: Yellowknife, NT; Whitehorse, YT

Hotels: Coast Fraser Tower and Coast High Country Inn

Leg Three

Blogger: Twenty-Something Travel

Cities: Revelstoke, BC; Kamloops, BC; Sun Peaks, BC

Hotels: Coast Hillcrest Hotel, Coast Kamloops Hotel & Conference Centre and Coast Sundance Lodge

Leg Four

Blogger: Will Travel for Food

Cities: Kelowna, BC; Penticton, BC; Osoyoos, BC

Hotels: Coast Capri Hotel, Coast Penticton Hotel and Coast Osoyoos Beach Hotel

Leg Five

Blogger: Globetrotter Girls

Cities: Vancouver, BC; Whistler, BC

Hotels: Coast Coal Harbour Hotel, Coast Plaza Hotel & Suites and Coast Blackcomb Suites

Leg Six

Blogger: A Cruising Couple

Cities: Tsawwassen, BC; Nanaimo, BC; Victoria, BC

Hotels: Coast Tsawwassen Inn, Coast Bastion Hotel and Coast Victoria Habourside Hotel & Marina

Leg Seven

Blogger: Hither and Thither

Cities: Seattle, WA; Wenatchee, WA; Portland, OR

Hotels: The Roosevelt, Coast Wenatchee Center Hotel and The Benson

Leg Eight

Blogger: This Life in Trips

Cities: Burbank, CA; Santa Barbara, CA

Hotels: Coast Anabelle Hotel, Safari Inn and West Beach Inn

“The Great Coast Road Trip campaign highlights the beauty and uniqueness of a range of cities, from remote destinations like Medicine Hat to metropolitan areas like Seattle,” said Brian Harrington, executive vice president and chief marketing officer for Zipcar. “It’s a great opportunity to remind people of the many things that make cities great places to be, and the importance of ensuring their long-term sustainability, which is at the core of the Zipcar mission.”