Camo-Wrapped Model S Salutes Veterans on Their Day

Tesla is an American company operating on American soil, manufacturing and exporting American cars built by Americans.

See a theme there? And in keeping with that, the company stylized a Model S in camouflaged colors with patriotic military insignias for Veterans Day today, as it wages an ongoing campaign for the hearts and minds of U.S. vets – to hire them.

“We want to be known throughout the veteran community as a great place to work,” said Arnnon Geshuri, Tesla’s vice president of human resources, in an interview with the San Jose Mercury News. “Veterans are a great source of talent for Tesla, and we’re going after it.”

Veterans Day Project ‪#‎TeslaVets‬ wrap and design by SSCustoms.

Veterans Day Project ‪#‎TeslaVets‬ wrap and design by SS Customs.

The Model S was on site at the automaker’s Fremont, Calif. manufacturing facility to host more than 300 veterans and their families for a factory tour.

This tour was a special perk too, as not unlike Willy Wonka’s chocolate factory, tours are not generally available – though maybe it’s not as secretive as the home to Ooompa Loompas, but probably close to being just as cool.

The photos you are looking at are from Tesla’s Facebook page, and it also tweeted a salute as well as posting info on the military network, Rally Point.

Photo by SSCustoms.

Photo by SS Customs.