Tesla is an American company operating on American soil, manufacturing and exporting American cars built by Americans.
See a theme there? And in keeping with that, the company stylized a Model S in camouflaged colors with patriotic military insignias for Veterans Day today, as it wages an ongoing campaign for the hearts and minds of U.S. vets – to hire them.
“We want to be known throughout the veteran community as a great place to work,” said Arnnon Geshuri, Tesla’s vice president of human resources, in an interview with the San Jose Mercury News. “Veterans are a great source of talent for Tesla, and we’re going after it.”
The Model S was on site at the automaker’s Fremont, Calif. manufacturing facility to host more than 300 veterans and their families for a factory tour.
This tour was a special perk too, as not unlike Willy Wonka’s chocolate factory, tours are not generally available – though maybe it’s not as secretive as the home to Ooompa Loompas, but probably close to being just as cool.