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In California, promotions for a new rebate program to help low income families switch to a fuel-efficient vehicle have become explosive.
It began with California Senate leader Kevin de León crushing a 1984 Ford Ranger pickup at the state’s capitol building. His publicity stunt kicked off California’s new program to help families below the poverty level trade in an older vehicle for a plug-in hybrid, electric car or other fuel-efficinet vehicle.
Now, Arnold Schwarzenegger is upping the stakes.
“I know to sell this idea of how important it is to have clean cars, you all are going to have a wonderful demonstration of crushing a car,” said Schwarzenegger in a video to de León. “But let me show you my style of getting rid of dirty cars.”
Watch the video below to get a full understanding of Schwarzenegger’s method:
In his reply, de León reminded Schwarzenegger of one step missing from the explosion: recycling.
These clips aren’t quite as tongue-in-cheek as last year’s videos between Robert Redford and Will Ferrell, who took turns engaging in mock arguments via video to raise awareness and support for the Colorado River Basin. But they are a playful way for California to promote the pilot stages of its new EV rebate, called the Enhanced Fleet Modernization Program (EFMP) Plus-Up program.
“The program works by providing increasingly larger cash payments for the lowest-income families to move up to the very cleanest cars,” said the California Air Resources Board. “Under this program, for example, it is possible for a family that meets the income guidelines to receive $12,000 toward the purchase of an electric car.”
For more details on the program, click here.