Cadillac announced yesterday that its new model to be positioned at the top of the brand’s range will be called Cadillac CT6.
At the same time Cadillac said this CT6 will be a high-technology car.
“The Cadillac CT6 continues our brand’s elevation and global growth,” said Uwe Ellinghaus, Cadillac chief marketing officer. “CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology.”
When it launches in late-2015, the CT6 will expand the Cadillac range upwards. This means it will not replace any current product and Cadillac aims to join the elite group of top-class large luxury cars with its CT6.
Cadillac explained that currently in development, the new RWD-oriented sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety.
While this statement doesn’t say much, it does raise the bar pretty high for the company who will be going head to head against Audi, Mercedes and BMW’s bests.
“This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans,” said Travis Hester, executive chief engineer, Cadillac CT6. “Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car.”
The name indicates a shift to a simplified naming convention for future Cadillac models. Under this strategy, the brand stated familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.
“As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” said Ellinghaus. “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”
Cadillac added the CT6 will be assembled at the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant; production of the CT6 is slated to begin in the fourth quarter of 2015.