Cadillac has organized the ELR Mobile Experience, a test drive type of event allowing customers to be in contact with the electrified vehicle.
The ELR Mobile Experience is touring major California commercial and entertainment districts and festivals. Cadillac said it does so to give consumers the chance to test drive Cadillac’s new electrified luxury coupe.
In Cadillac’s words, the tour visits hotbeds of luxury, design and technology, and includes an outdoor lounge with mobile charging stations, beverages and the ELR display and test drives.
Upcoming dates include:
May 3-4 The Grove
May 9-10 Americana at Brand
June 20 – 21 Dwell on Design
San Francisco Bay Area
May 15 Google Campus
May 17-18 Santana Row
May 24-25 Village at Corte Madera
June 7-8 Union Street Festival
Cadillac’s extended-range electric vehicle, the ELR, launched early this year. The coupe has a total driving range of 340 miles and shares technology with the Chevrolet Volt.