Cadillac ELR E-REV Hidden In Plain Sight

As it did with the Chevy Spark EV that was camouflaged but also photographed and videoed, General Motors is playing the hidden in plain sight game with its soon to be revealed Cadillac ELR.

As many of you know, the ELR is an extended range type of electric vehicle and shares many components and its main architecture with the Chevrolet Volt.

This new Cadillac is to be revealed Jan. 15 at the North American International Auto Show in Detroit.

The picture shown and released by Cadillac itself was photographed driving through the mountains of Southern California during development testing.

The ELR is said to be very close look-wise to the numerous concept cars shown in the last few years by Cadillac.

“Cadillac customers are going to enjoy the unique features ELR will bring to the market. We’re going to change the way people think about luxury and electrification,” said Chris Thomason, ELR chief engineer.

In any case, let’s hope GM actually does reveal a good bit of the car’s design and engineering next week.