Brammo Going After UK Market With GoinGreen

U.S.-based Brammo electric-powered motorcycles will now be distributed in the UK by Green Automotive Company.

Green Automotive Company (GAC) made the announcement January 23, stating its UK subsidiary GoinGreen has signed an exclusive distribution agreement for the UK market with the American electric motorcycle manufacturer Brammo.

Brammo Inc. is described by GAC as a leading electric motorcycle technology company headquartered in North America.

The company designs and develops electric motor bikes including the Enertia and Empulse R and are the 2013 North America, FIM eRR World Cup Champions. Brammo said it is also an OEM supplier of its Brammo Digital Drivetrain systems including the Brammo Power battery pack and Brammo Power vehicle management system.

“Sales of e-scooters and e-motorcycles have shown consistent growth over the last few years,” said Ian Hobday, CEO of Green Automotive. “Pike Research forecasts that annual sales of e-motorcycles and e-scooters will reach 18.6 million by 2018 worldwide. GoinGreen will be the only ones selling the stylish electric motorcycle in the UK. We strongly believe that thanks to our EV experience, we are able to replicate the success Brammo is encountering in the US market.”

GoinGreen has started to enlarge its product portfolio in 2013 by launching the electric urban city car, the Mia, a range of electric commercial vehicles as well as electric bicycles. With the addition of the Brammo electric motorcycle, GoinGreen said it is strengthening further its product offer and follows its strategy to become the one-stop shop for all electric transport solutions.

“GoinGreen has a commitment to excellent customer service, which will be greatly appreciated by everyone in the UK who rides a Brammo electric motorcycle,” said Craig Bramscher, CEO and Founder of Brammo. “We are delighted to be joining forces with GoinGreen and look forward to a long and successful partnership.”