Brammo Electric Motorcycle Dealerships Now Backed By GE Capital

Chances are you will start seeing more Brammo electric motorcycle around you.

GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Brammo Inc. with inventory financing to support the expansion of its dealer network in the U.S.

The Ashland, Ore.-based manufacturer designs and develops electric motorcycles.

This means dealerships already supporting the brand will be able to keep a better inventory and there is one less worry for dealerships considering carrying the brand.

In addition to supporting the expansion of a rapidly growing American company, this announcement reinforces GE’s commitment to accelerate the adoption of hybrid and alternative fuel vehicles globally.

“We’ve proven that we can successfully marry technology with performance and now we’re ramping up our efforts to deliver our unique products to the marketplace,” said Craig Bramscher, founder and CEO of Brammo. “This program with GE Capital will support the rapid growth of our distribution network, allowing leading motorcycle dealerships to capitalize on the growing demand for electric motorcycles.”

CDF already provides inventory financing for other brands of alternative fuel and hybrid motorsports products. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It is an important element of a successful manufacturer-dealer business model.


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