BMW’s ReachNow Adding New Mobility Services and Brooklyn Location

ReachNow, BMW’s car sharing service, announced four new mobility services and a Brooklyn location yesterday.

During a press conference at the L.A. Auto Show’s AutoMobility LA trade show, the BMW division described four pilot programs to enhance ReachNow’s services:  Ride, Reserve, Share, and Fleet Solutions for residential buildings. The car sharing service also described its expansion into Brooklyn, N.Y., its third North American city and the company’s first expansion beyond the west coast.

An initial fleet of 250 vehicles rolling out in Brooklyn includes the BMW 3 Series and the Mini Clubman. There are also nearly 800 vehicles in Seattle and Portland combined, including the electric BMW i3, BMW 3 Series, Mini Cooper and Mini Clubman, with plans for fleet expansion.

The new Ride service will be similar to those offered by ride-hailing firms Uber and Lyft. Members can tap into an on-demand ride service where a driver shows up with a car. ReachNow members can also schedule individual recurring rides. ReachNow Ride will start up as a pilot program in Seattle on December 8, and it will be available to all members in early 2017.

Customers living in select apartment and condo complexes can use ReachNow Fleet Solutions. Members will have exclusive use of BMW i3 electric vehicles and BMW 3 Series onsite at select locations. ReachNow Fleet Solutions for residential buildings will begin at The Solaire, a LEED Gold Certified building, in Manhattan’s Battery Park City neighborhood on December 8.

ReachNow Share offers owners of 2016 or 2017 Mini vehicles to rent their vehicles via ReachNow. They’ll have the opportunity to offset the car ownership cost by renting their vehicles when they don’t need access to them. Cars can be rented for a minimum of two days, and the service will begin on December 15 in Seattle.

Members wanting longer trips were given access to a trial program starting in October with trips of two-to-five days, similar to car rental company offerings. The expanded ReachNow Reserve service comes from that pilot project and will begin in Seattle in early 2017. The service will enable members to schedule a vehicle to be delivered at their preferred time and location.

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“When we first launched the ReachNow service in April, we discussed plans for several mobility services that would make our more than 32,000 members’ lives easier and more convenient. Today, just under eight months and more than 1.2 million member miles later, we are delivering on those plans and continuing to build upon the successes of ReachNow by offering Ride, Share, Reserve, and Fleet Solutions within one ReachNow app, a first for the industry,” said Steve Banfield, ReachNow CEO.

The company said in its press release that Brooklyn was selected as its first east coast market because of its “vibrant culture and residents’ progressive and environmentally-conscious values.” ReachNow will serve as an extension to New York City’s subways and buses, offering additional flexibility to meet residents’ every need.

The company will be opening up in several new markets in the future. After its initial launch in Seattle, ReachNow said it plans to expand to 10 cities across North America in the future. BMW describes ReachNow as a “free-floating premium car sharing service” designed to provide drivers with an experience that is as convenient as owning a car.

BMW Group