BMW is aiming to sell 100,000 all-electric and plug-in models by next year.
That would be a two-thirds increase over the automaker’s expected 60,000 deliveries of battery-electric and plug-in hybrid vehicles this year. BMW has sold about 100,000 of those vehicles since 2013.
German newspaper Sueddeutsche Zeitung quoted BMW CEO Harald Krueger as saying, “electric mobility will come, but demand is not going through the roof at the moment.”
One of the ways that BMW is trying to boost sales is by increasing the range of its i3 electric-car by 50 percent. Just 25,000 i3s were sold last year.
BMW, which has plans to add electric versions of the Mini and its X3 SUV by the end of this decade, is looking to expand the share of sales of both electric cars and plug-in hybrids by 15 to 25 percent by 2025 according to Sueddeutsche Zeitung.
This is at a time when Mercedes-Benz is prepping its EQ-Class of battery-powered cars and Volkswagen is planning to introduce 30 electric cars, including some as Audi models, by 2025.