Although no one is yet driving BMW’s highly anticipated i3 electric vehicle (EV) city car, and the highly stylized plug-in hybrid (PHEV) i8, the German automaker is ensuring consumers’ homes and workplaces will be ready for the cars when they reach production.
Last week BMW announced partnerships with Schneider Electric and the electric mobility service provider The Mobility House (TMH) that BMW says will provide future owners of a BMW i3 or BMW i8 to hook up their vehicle safely and quickly recharge it while at home or in the office.
The partnership agreement includes checking the electrical installation in customers’ homes, supplying and assembling the wallbox charging point, as well as maintenance and other services.
A leading objective behind the partnerships, says BMW, is to follow through on the company’s goals of making charging the i3 as efficient, and user-friendly as possible.
“With BMW i, we are adopting an all-embracing approach to electric mobility, meaning that we will be offering more than just the purchase of the BMW i3,” says Alexander Efthimiou, head of BMW product management for Electric Powertrain Modular Systems and After-Sales.
“Over the course of the numerous pilot tests we staged worldwide with electric vehicles, we listened to our customers very carefully, and will be able to offer them a ‘360° Electric’ concept as soon as the i3 is launched, comprising solutions that cater to all the requirements of future electric motorists,” says Efthimiou.
Philippe Delorme of Schneider Electric says that joining with BMW will offer “customers an efficient, customer-friendly and lasting infrastructure for charging.”
CEO and founder of The Mobility House, Thomas Raffeiner, says that the three-way partnership will give i3 customers a tailor-made “one-stop shop” for electric mobility solutions.
The i3 electric car is set to launch late this year according to BMW.