BMW i Gets Royal Treatment In Monaco

Both the fourth Euro-Mediterranean Energy Efficiency Forum (EEF) held March 24 and 25 2014 and the EVER Monaco held March 25 to 27 2014 are happening in Monaco and focus on energy efficiency, with the BMW i brand featured prominently.

The Prince Albert II of Monaco Foundation, Johnson Controls and The Climate Group held the fourth Euro-Mediterranean Energy Efficiency Forum (EEF) under the theme of “Energy efficiency and its contribution to sustainable economic growth.”

The Euro-Mediterranean event takes its lead from the well-known Energy Efficiency Forum North America, which has been held annually in the U.S. since 1990.

At this year’s EEF event in Monaco, decision-makers from politics, business and society demonstrated options and opportunities for securing a sustainable future for the environment and the economy.

The organizers invited BMW i executives as guest speakers to describe to attendees of the forum forward-looking mobility solutions by the BMW Group. Meanwhile, a fleet of BMW i3 cars provided the shuttle service for guests during the opening cocktail reception in the palace.

BMW_i3_Monaco_Shuttle-668Dr Julian Weber, Head of Innovation Projects E-Mobility for the BMW Group, provided insights into BMW I, a brand standing according to BMW for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly guided by sustainability.

In parallel with the Energy Efficiency Forum, Olivier Dufieux, BMW i Aftersales Manager & Charging Infrastructure, BMW Group France, presented the first two production vehicles from the BMW i brand at Europe’s largest e-mobility fair, the EVER Monaco, held at the Grimaldi Forum Monaco conference and congress centre.

At EVER Monaco, experts on eco-friendly vehicles, renewable energy and sustainable developments meet for an exchange of views.

“I was thrilled about the opportunity to get behind the wheel of the BMW i8. In Monaco we support the driving of low emission vehicles and I hope that we will see more of these cars on our roads,” said HSH Prince Albert II of Monaco after his chance to drive the BMW i8 plug-in hybrid to the Hôtel de Paris.